[opendtv] Re: Fw: Re: Post on alt.tv.tech.hdtv of interest today
- From: Bob Miller <bob@xxxxxxxxxx>
- To: opendtv@xxxxxxxxxxxxx
- Date: Thu, 14 Apr 2005 01:21:11 -0400
Eory Frank-p22212 wrote:
>John Shutt wrote:
>
>
>
>
>>Frank,
>>
>>If the US were to switch to DVB-T COFDM, would there be enough similarities
>>with a US DVB and an Australian HD DVB set top box to justify a company
>>building them for the US market, even given the same demand level as ATSC?
>>
>>I think it would be much more likely to be able to "piggy back" the R&D that
>>went into those Australian HD devices, and have product available here.
>>
>>
>
>I believe that a "multiple markets" product strategy that is fundamentally
>based on one product (save software differences and minor hardware
>differences) would make financial sense. "Piggy backing" the R&D into volume
>sales is everything. Or as Dermot would say, "it's all about economies of
>scale."
>
>But even with a plug-and-play OTA technology, where mundane things like
>receiver performance are not an issue, there are so many differences between
>the US and foreign OTA TV markets that I would not bet my money on OTA DTV
>commercial success in the US. Not without the presumed (negotiated) carriage
>by cable & DBS. A single TV broadcaster -- even with multicasting -- cannot
>offer real competition to the cable/DBS multichannel packages. Ventures like
>USDTV are a step in the right direction, but not enough, IMHO. Even an
>offering like Freeview -- wildly successful on its home turf -- would fail
>miserably here. The fact that it's free is compelling. The fact that it's not
>the same "basic cable/sat channels" that we're all used to would make it
>uninteresting to most US TV consumers.
>
>-- Frank
>
>
I disagree with your last statement. In the UK you do have SKY with a
similar package to our cable and satellite services and sometime this
year Freeview sales will surpass SKY after only three years. In fact I
expect SKY sales to stall this year because of Freeview.
There are other ideas than USDTV that will be tried in the US.
Bob Miller
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