On Sun, 2005-04-10 at 09:57 -0400, Craig Birkmaier wrote: > At 11:52 AM -0400 4/9/05, Mark A. Aitken (Webmail) wrote: > >> 3. Is there a well defined "platform" with all of the services that > >> consumers expect today from the other multi-channel services. > >> a. A well designed, integrated program guide; > >> b. Local caching to support PVR functions and (premium) > >> cached VOD services; > >> c. Back channel capabilities to support interactive and data > >> broadcast services, > >> and transactional services; > >> d. Competition among vendors to drive innovation and lower > >> costs to consumers. > > > >On the way... > > Really. Broadcasters can;t even get PSIP right. Do you really expect > me to believe that you can support all of the stuff above with the > ATSC standard? Not on the way, already done (multiple times over). Maybe not to the tune of thousands of users and availability at Best Buy though. > Again, I know that all of this is possible because your competitors > are already doing it. > > > > >> 4. Can the system compete with cable and DBS in terms of delivering > >> targeted advertising based on viewer preferences, location, or > >> demographic factors? > > > >On the way... > > Not with ATSC. Really? Do you mean 'not' as in 'not possible', or 'no-one will try'. If so, you're wrong on both points. However in terms of someone actually making a commercial business out of it, you may be right. But that has nada to do with the ATSC standard. I will concede to the fact that some aspects of the ATSC standard are maybe not that well adopted. Take the data broadcast standard - no data broadcasters use it, simply because it doesn't really have a 'real-world' useful feature-set, and manufacturers already had a solution before it was released. Cheers Kon ---------------------------------------------------------------------- You can UNSUBSCRIBE from the OpenDTV list in two ways: - Using the UNSUBSCRIBE command in your user configuration settings at FreeLists.org - By sending a message to: opendtv-request@xxxxxxxxxxxxx with the word unsubscribe in the subject line.