At 7:50 PM -0500 2/19/07, Tom Barry wrote:
What will they do in 2 years?
Sit back and count the money coming in over the transom.You can expect that virtually all retrans consent agreements will be re-negotiate by the time analog is turned off. What is really important, however, is access to the cable analog tiers. The cable industry sees this having the potential to drive a large percentage of those who now rely on analog OTA into their arms.
Think of it this way. As a "disenfranchised viewer" do I get a cheap STB, spend $500 -$1000 for a new TV, or send $10 bucks a month to the cable company for their lifeline service and get more content than they have been watching via OTA?
If anything, the broadcasters may have a stronger case to get their buck a month arter analog is turned off.
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