[opendtv] Re: Food for thought
- From: "John Shutt" <shuttj@xxxxxxxxx>
- To: <opendtv@xxxxxxxxxxxxx>
- Date: Fri, 16 Feb 2007 11:41:08 -0500
Craig,
We will continue to agree to disagree. I see your point when it involves
what I would call (for lack of a better term) "voluntary" content such as
streaming video on the internet or purchased media such as DVDs. Each
viewer can decide if any particular new content is worth the necessary
investment in new hardware required to view it.
However, when it comes to "captive" (again for lack of a better term, I'm no
wordsmith) content such as broadcast network television, you are dealing
equally with a universe populated with brand new equipment and equipment
that is 10 years old. Any change to your broadcast signal that is not
supported by four nines (99.99%) of your audience is a non-starter.
Imagine Aunt Millie's response to the disclaimer "In order to view this
week's episode of '24', your television receiver or Set Top Box must be
capable of decoding the H.268 video format." followed by a "no signal"
message on her screen.
John
----- Original Message -----
From: "Craig Birkmaier" <craig@xxxxxxxxx>
I think the problem is that broadcasters are still thinking about TV in
terms of the '60s and '70s, when everyone was watching only them.
Broadcasters seem content to leverage the technology infrastructure of
others, and expect CE manufacturers to support archaic legacy analog and
DTV systems as a standard feature of their products.
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