[opendtv] Disney Delivers Full-Screen Theatrical-Quality Video Direct to Video-Enabled iPods and PCs With 'Chronicles of Narnia: The Lion, The Witch and The Wardrobe'
- From: Monty Solomon <monty@xxxxxxxxxx>
- To: undisclosed-recipient: ;
- Date: Sat, 3 Dec 2005 00:12:16 -0500
Disney Delivers Full-Screen Theatrical-Quality Video Direct to
Video-Enabled iPods and PCs With 'Chronicles of Narnia: The Lion,
The Witch and The Wardrobe'
- Dec 2, 2005 09:23 PM (PR Newswire)
Disney Uses Broadband Video Software From Maven Networks to Better
Reach Consumers Online, Drive Ticket Sales, Reinforce the Disney Brand
BURBANK, Calif., Dec. 2 /PRNewswire/ -- Buena Vista Pictures
Marketing, a unit of the Walt Disney Studios, today announced the
availability of full- screen, theatrical-quality video content from
Walt Disney Pictures/Walden Media's "The Chronicles of Narnia: The
Lion, The Witch and The Wardrobe" directly to the PCs and
video-enabled iPods of movie fans.
Using a broadband video software platform from Maven Networks, Disney
today launched "The Narnia Full-Screen Experience." The Internet
channel, available on the film's official website, narnia.com, allows
broadband consumers to receive trailers, clips, behind-the-scenes
segments, interviews, and other film content to their laptops or PCs
in unmatched theatrical quality. For consumers who enjoy "on the go"
viewing options, the Maven software allows them to receive trailers
and clips that are automatically downloaded and synchronized directly
to their video-enabled iPods.
With this initiative, Disney becomes the first film studio to publish
promotional campaigns to video-enabled iPods. With video consumption
rapidly on the rise online and through Internet-enabled devices,
Maven's software allows Disney to deliver and manage its video
content in a single package, optimally encoded and formatted for
iPod, PC and TV viewing. Other video solutions only provide video
optimized for a single device or require content owners to pre-select
formats and download content independently and multiple times.
...
- http://finance.lycos.com/home/news/story.asp?story=53646460
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