[opendtv] Re: Delay
- From: Mark Schubin <tvmark@xxxxxxxxxxxxx>
- To: opendtv@xxxxxxxxxxxxx
- Date: Fri, 08 Dec 2006 18:57:58 -0500
Manfredi, Albert E wrote:
The other thing to consider is promotion. I listen to FM radio. I am
amazed at the level of promotion their new digital stations get on the
air. I think groups like Bonneville Broadcasting are doing a super job.
I cannot say the same for TV
TV broadcasters do lots of promotion -- print ads, radio, billboards,
etc. -- but you are correct that they are not promoting DTT much. So
let us ask why.
Can it be that they expect the 2009 date to fail? I don't think so.
Can it be that they don't want to drive away audience? Perhaps. In my
apartment, it has always (except with the magic LG 5th-gen box) been
easier to get some stations than others. So, suppose I'm Fox. I
promote WNYW-DT. My viewers buy DTT receivers, take them home, and find
they can get ABC, CBS, and NBC, but not Fox. Promotional money well spent?
I'm open to other theories.
TTFN,
Mark
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