[opendtv] Re: Commissioner Copps on Internet openness
- From: Craig Birkmaier <craig@xxxxxxxxx>
- To: opendtv@xxxxxxxxxxxxx
- Date: Sat, 20 Nov 2010 09:46:10 -0500
At 10:03 AM -0800 11/19/10, dan.grimes@xxxxxxxx wrote:
I wonder how many people really believe that only 10% of the
households use FOTA. Clearly, 10% of the population do not use an
MVPD. But it has often been asked how many of that 90% have a
second or third TV on an antenna only. I know at least a few people
that are using the antenna AND an MVPD and even more that have the
MVPD on the main TVs while others TVs, perhaps ones used more than
the one in the main living room, are on antenna only. I know
because I helped them get them bet these peripheral TVs to work when
FOTA went to ATSC. So I agree: the 10% number is blatantly false or
misleading at best. And I won't even get into the statistical
methods and surveys that make the number 10%!
As I said, the actual numbers are open to debate.
You can add to the list of questions:
Of the 10% who do not subscribe to cable, how many do not watch any TV at all?
As Dan noted in another post, many younger folks do not use antennas or cable.
But there is a significant percentage of homes that just say not to
TV, or SEVERELY limit the number of hours that family members can
watch TV.
Clearly there a many TVs that are still hooked to antennas or analog
cable outlets. The TV in our bedroom has not been turned on in at
least six months. So a better metric is how much actual TV viewing
takes place via FOTA versus OTHER means.
If a program is available FOTA then a significant percentage of the
audience may be using an antenna, as they have few alternatives for
"live TV" other than some streaming services. And if the home is in
the lowest socioeconomic demographics them may not have broadband,
but probably do have a DVD player for delayed viewing.
If a program is only available via MVPDs clearly FOTA only homes do
not contribute to the ratings, except for delayed viewing via DVD or
streaming. This makes the fact that 60% of prime time and 70-80% of
non-prime time "live TV" viewing is non-broadcast content even more
significant, as FOTA homes do not contribute to the latter.
Regards
Craig
----------------------------------------------------------------------
You can UNSUBSCRIBE from the OpenDTV list in two ways:
- Using the UNSUBSCRIBE command in your user configuration settings at FreeLists.org
- By sending a message to: opendtv-request@xxxxxxxxxxxxx with the word
unsubscribe in the subject line.
Other related posts:
