[opendtv] Re: CE sales Agenda (was Digital radio also unavailable)

Craig wrote:
>I did not look this weekend, but in the past they have
>run a legend with minimal explanations.

It has been several weeks since any explanation was included, with the
exception of Sears.


-----Original Message-----
From: opendtv-bounce@xxxxxxxxxxxxx [mailto:opendtv-bounce@xxxxxxxxxxxxx]On
Behalf Of Craig Birkmaier
Sent: Monday, November 28, 2005 4:38 AM
To: OpenDTV Mail List
Subject: [opendtv] CE sales Agenda (was Digital radio also unavailable)

Dale Kelly wrote:

>Each Sunday I study local newspaper ads from Best Buy, Circuit City and
>Sears (the major DTV suppliers in this area) to learn what's available and,
>more importantly, how it is advertised. I do know that I should get a life
>but this exercise has been instructive, particularly as it relates to the
>"how" portion of my quest.
>
>The info I seek is:
>What will the consumer "learn" about available DTV\HDTV acquisition choices
>and what choices do each set addresses?
>A summary follows and as you will see, each company takes a somewhat
>different approach.

You are not the only one making such an analysis Dale. I have been
doing this routinely for the past few years. In recent month both
Circuit City and Best Buy have been using some standardized
terminology (but not the same terms at each store); I did not look
this weekend, but in the past they have run a legend with minimal
explanations.

It should come as no surprise that the situation here in Gainesville
is the same as you are seeing in the Northwest. The CE guys have done
nothing but promote alternatives to over-the-air reception since the
beginning of the DTV transition. For the first five years it was HD
and DVD, while the CE retailers pushed the hell out of DBS because of
the royalties that DirecTV and Dish were paying. In the past two
years the cable guys have been getting in on the spiffs too.
Meanwhile the broadcasters do NOTHING to promote DTV.

IF TV advertising (and advertorial in news and public affairs
programming) actually work, and I believe they do, the the problem is
quite simple: Why should ANYONE expect the CE retailers to push
something that even the broadcasters themselves refuse to promote?

Bert may be right that the CE retailers are pushing us into products
that create ongoing revenues streams. But that is what they are in
business for. Why promote something that is only going to lead to
ongoing headaches?

Dale continues:
>Clearly, Bert has it right.

And it is equally clear that broadcasters have it wrong.

Regards
Craig



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