[opendtv] CE sales Agenda (was Digital radio also unavailable)

Dale Kelly wrote:

>Each Sunday I study local newspaper ads from Best Buy, Circuit City and
>Sears (the major DTV suppliers in this area) to learn what's available and,
>more importantly, how it is advertised. I do know that I should get a life
>but this exercise has been instructive, particularly as it relates to the
>"how" portion of my quest.
>
>The info I seek is:
>What will the consumer "learn" about available DTV\HDTV acquisition choices
>and what choices do each set addresses?
>A summary follows and as you will see, each company takes a somewhat
>different approach.

You are not the only one making such an analysis Dale. I have been 
doing this routinely for the past few years. In recent month both 
Circuit City and Best Buy have been using some standardized 
terminology (but not the same terms at each store); I did not look 
this weekend, but in the past they have run a legend with minimal 
explanations.

It should come as no surprise that the situation here in Gainesville 
is the same as you are seeing in the Northwest. The CE guys have done 
nothing but promote alternatives to over-the-air reception since the 
beginning of the DTV transition. For the first five years it was HD 
and DVD, while the CE retailers pushed the hell out of DBS because of 
the royalties that DirecTV and Dish were paying. In the past two 
years the cable guys have been getting in on the spiffs too. 
Meanwhile the broadcasters do NOTHING to promote DTV.

IF TV advertising (and advertorial in news and public affairs 
programming) actually work, and I believe they do, the the problem is 
quite simple: Why should ANYONE expect the CE retailers to push 
something that even the broadcasters themselves refuse to promote?

Bert may be right that the CE retailers are pushing us into products 
that create ongoing revenues streams. But that is what they are in 
business for. Why promote something that is only going to lead to 
ongoing headaches?

Dale continues:
>Clearly, Bert has it right.

And it is equally clear that broadcasters have it wrong.

Regards
Craig

 
 
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