[opendtv] Re: Barriers eroding to LCD TV adoption
- From: "Dale Kelly" <res0xtey@xxxxxxxxxxx>
- To: <opendtv@xxxxxxxxxxxxx>
- Date: Tue, 3 Aug 2004 12:24:32 -0700
Bert wrote:
And by the way, in your absence, you propably missed the announcement
> that your $200 built-in tuner estimate, by 2007, will be *way* out
> of line. Try sub-$100 prices for stand-alone STBs. Motorola claims
> $67 for the stand-alone STB, which to me says no more that $30-$35
> for the integrated tuner, as price to the consumer.
I asked Frank, in two different posts, whether he believes that Motorola can
deliver Generation 5 performance in the $67 product. I believe the answer to
that question may be in the fact that it wasn't answerd. However, since that
box will not have HD capability nor include component/DVI outputs, it could
certainly be sold for less than $200.
----- Original Message -----
From: "Manfredi, Albert E" <albert.e.manfredi@xxxxxxxxxx>
To: <opendtv@xxxxxxxxxxxxx>
Sent: Monday, August 02, 2004 7:03 AM
Subject: [opendtv] Re: Barriers eroding to LCD TV adoption
> Craig Birkmaier wrote:
>
> > The real argument I am trying to make is that it is WRONG to force
> > people to buy receivers they do not need, when they have multiple
> > options for TV service. Even if the cost of an integrated receiver
> > with all of the other required crap drops to $200, that's still a big
> > price to pay for something you don't want or need. The consumer
> > should be allowed to choose the tuner(s) they need for the services
> > they want. This does not preclude good integration. With IEEE-1394
> > and DVI you can provide a seamless user interface to MULTIPLE tuners
> > and components (DVD, PVR, D-VHS etc). Products can be built that
> > allow plug-in integration, or you can just use external boxes for the
> > components (a simple tuner can even get power from 1394, so that you
> > don't need a separate power supply).
>
> Nothing you describe can come close to the cheap prices of the
> integrated NTSC tuner system you used to make this argument. Note that
> the PVR, D-VHS, etc. etc. will have to incorporate some sort of tuner
> to be useful.
>
> And by the way, in your absence, you propably missed the announcement
> that your $200 built-in tuner estimate, by 2007, will be *way* out
> of line. Try sub-$100 prices for stand-alone STBs. Motorola claims
> $67 for the stand-alone STB, which to me says no more that $30-$35
> for the integrated tuner, as price to the consumer.
>
> > You can still include the NTSC tuner, since it provides support for
> > analog cable and OTA until the analog transmitters are turned off. It
> > would be a good idea to add IEEE-1394 and DVI to new monitors; this
> > would cost FAR LESS than requiring:
> >
> > 1. An ATSC tuner
> > 2. A one-way cable ready tuner (QAM)
> > 3. IEEE-1394 with DTCP
> > 4. DVI with HDCP
> > 5. all of the decoders needed to support ATSC and digital cable
> > 6. A POD module for the requisite cable card
>
> You keep missing that all of those components will be required
> somewhere in the system. The ATSC tuner, or a similar satellite or
> digital cable tuner, will have to occur *somewhere*. So it's not an
> either/or situation. It's merely deciding where they have to be.
>
> > > If I came up with examples of cheap and viable TV sets of today,
> > >I would follow that up with discussion on achieving a low price
> > >in a set that is viable AFTER the DTV transition. And to achieve
> > >that, you have to consider a built-in and combined digital
> > >receiver.
> >
> > Why. NTSC receivers will not stop to function after analog broadcasts
> > cease. The larger problem is when analog cable tiers cease. All that
> > will be needed is the right box to hook up to those analog receivers.
>
> If you keep thinking in terms of this separate "right box," you will
> never get back to that cheap $129 TV set, or similarly cheap TV
> recording appliance. The reason we need to think in terms of the
> entire system cost is that we want to be consistent in making
> arguments.
>
> You cannot point to a cheap analog set today and then go off and
> describe a system solution for tomorrow that can never hope to get
> back to cheap prices.
>
> > Because of the context of the original thread. You keep complaining
> > about the added cost of a STB, with separate box, power supply and
> > connectors. I was merely pointing out that I saw a cheap $129 flat
> > screen CRT TV with more connectors than are needed on a STB.
>
> And, by extension, you would then suggest that if you had taken the
> NTSC tuner out of that TV set, and sold it in a separate box from
> the monitor, the total system price would have been no higher?
>
> I'm saying that we can get back to the $129 TV set, with digital
> front end. But certainly not with your system approach. And yes,
> as an interim soultion for folks who already have a TV, of course
> the stand-alone STB will be the answer. But when new TV time comes
> around, you don't want to perpetuate this interim kludge.
>
> Bert
>
>
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