[opendtv] At Disney, Blu-ray Sales Team Is a Cast of Characters

At Disney, Blu-ray Sales Team Is a Cast of Characters

By Brooks Barnes
The New York Times
August 27, 2008

Los Angeles--The Walt Disney Company is dispatching Pinocchio, Snow 
White and a team of other characters in its effort to accelerate 
consumer adoption of next-generation DVD technology.

Disney, like other media companies, is counting on high-definition 
Blu-ray discs--and companion technology that connects them to the 
Internet--to reinvigorate its highly profitable home entertainment 
business. But so far, Blu-ray players are selling more slowly than 
expected, apparently because people are not convinced they need a 
better DVD experience.

So Disney is sending in the troops. The company will release five 
"platinum" titles from its library in the Blu-ray format over the 
next two years, hoping that classic animated movies will spur wider 
interest.

The films are "Pinocchio," "Snow White and the Seven Dwarfs," 
"Fantasia," "Fantasia 2000" and "Beauty and the Beast." The company 
had previously announced plans to introduce one such title, "Sleeping 
Beauty."

All the DVDs will include unusual features geared toward a generation 
that embraces interactivity and social networking. Viewers can watch 
a movie in tandem with friends in other locations, while they chat 
using a laptop or cellphone (the comments appear on the screen).

Viewers will also be able to compete against others around the world 
at trivia or send what Disney is calling movie mail, video images of 
themselves that appear within the context of the movie.

Such activities are possible because of a technology called BD Live 
that connects Blu-ray discs with the Internet.

...

http://www.nytimes.com/2008/08/27/business/media/27disney.html?partner=rssuserland&emc=rss&pagewanted=all

 
 
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