[opendtv] Re: As analog shutdown nears, antenna reality emerges

From: "Manfredi, Albert E" <albert.e.manfredi@xxxxxxxxxx>
To: <opendtv@xxxxxxxxxxxxx>
Date: Tue, 10 Jun 2008 11:01:28 -0400

Don Moore wrote:

>> I think what will happen in practice is that people
>> will re-optimize their antenna systems for DTT, in due
>> course. As I'm set up now, especially downstairs,
>> virtually all analog TV is unwatchable. DTT is,
>> conversely, great. Upstairs, still depending on the
>> 2004 design HD 3150Plus, analog and digital reception
>> are more similar.
>
> Bert do you get out in the public?

Ya, and more than that, I wrote a small piece for our community
newsletter on this subject, mainly because someone else had written that
they could only receive one DTT channel OTA.

> My experience so far has been that the average customer
> is NOT going to put up an outdoor antenna to get several
> HD channels when they can subscribe to cable or satellite
> and get far more HD content.  Those un-willing to subscribe
> to cable or satellite will change their lifestyle - going
> to Internet-delivery of content, subscription DVD's or
> just watch what they already have.

That's why I like to bring in some perspective, with what other
countries are doing. What you say *may* be true, I don't know, but the
lucky thing is, DTT works amazingly well with indoor antennas.

And by the way, it turns out that Circuit City, at least, will install
outdoor antennas for OTA. So it makes no sense at all to me that someone
would be completely opposed to having that done, but completely willing
to have a DBS antenna installed, and then have the monthly fees to deal
with.

There are people out there who don't watch all that much TV, but at the
same time, want high quality TV for what they do watch. Me, for
instance. Tom might be another example.

> Plus, where are they going to buy these antennas?

If you have it installed professionally, that's their worry. Otherwise,
indoor and outdoor antennas can be found at stores like Lowes, and a
very good selection can be found online. Yes, people have discovered
that they can shop online these days.

I got my new DB4 antenna online. Sent in the order Sunday evening, and
received the antenna Wednesday afternoon, by UPS. And it works great,
even though installed indoors, ground level.

> Most of the Top-4 affiliates in North Carolina's 3 major
> markets have already determined their losses for next
> February.  And that's what they are, viewers that have
> been technologically eliminated.  The cost of doing business.

If they are anything like the "top 4 affiliates" here in the DC market,
I could not have invented a better strategy for ensuring failure than
what they used, over the past 10 years. I don't know of any product or
service that would sell successfully with the type of marketing
non-campaign we got from the affiliates. If DTT succeeds at all in the
US, it will certainly NOT be thanks to anything the affiliates did,
aside from their engineering crews, of course.

Bert

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Follow-Ups:
- [opendtv] Re: As analog shutdown nears, antenna reality emerges
  - From: Dale Kelly

[opendtv] Re: As analog shutdown nears, antenna reality emerges

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