[opendtv] Re: Apple and walled gardens

At 2:57 PM -0500 10/20/10, Manfredi, Albert E wrote:
What a strange view, Craig. All I see is that Apple has wrestled some of the control from a single telco of their choosing, AT&T, and taken over that control for themselves.

Apple has more than 100 telco partners around the world. Some are exclusive, and in some countries there are multiple telcos offering the iPhone.

Who is taking advantage of who in the deal between Apple and AT&T?

AT&T has gained millions of new subscribers with highly profitable contracts thanks to the iPhone. The average revenue per subscriber has increased dramatically thanks to the iPhone - far beyond what AT&T was able to achieve by trying to keep people inside "their" walled garden.

But all of this may be a flash in the pan. It is expected that Verizon will recapture a large percentage of iPhone users when they put the technology in place to support the iPhone next year. Yes Bert, the Verizon network cannot currently support simultaneous voice and data, a capability that helped AT&T secure the deal with Apple in 2008.

Apple only controls the marketplace for its devices; a marketplace where thousands of developers are creating apps and making good money - if the purpose of the app is to make a profit. Many apps are gateways to the products and services of other companies. I suppose you would call these gateways tool booths, but most of THESE apps are free. Apparently there are many doors in Apple's wall.

Remember when you used to champion "separate content and carriage"? I would add to that, "separate appliance from service provider."

I still believe that content and carriage should be separated. But this does not preclude the ability of a company to provide an integrated approach to delivering content to their products.

The problem occurs when the ONLY way you can access something is via a proprietary interface.

You can buy the same song from Apple, Amazon, Raphsody, Kazza, the Zune marketplace or on a CD. You can ONLY get ESPN via an MVPD.

The Angry Birds app was released first on the iPhone
It is now the:
# 1 Paid App in US
# 1 Paid App in UK
# 1 Paid App in Canada
# 1 Paid App in Italy
# 1 Paid App in Germany
# 1 Paid App in Russia
# 1 Paid App in Sweden
# 1 Paid App in Denmark
# 1 Paid App in Finland
# 1 Paid App in Singapore
# 1 Paid App in Poland
# 1 Paid App in France
# 1 Paid App in The Netherlands
# 1 Paid App in Malta
# 1 Paid App in Greece
# 1 Paid App in Austria
# 1 Paid App in Australia
# 1 Paid App in Turkey
# 1 Paid App in UAE
# 1 Paid App in Saudi Arabia
# 1 Paid App in Israel
# 1 Paid App in Belgium
# 1 Paid App in Norway
# 1 Paid App in Hungary
# 1 Paid App in Malaysia
# 1 Paid App in Luxembourg
# 1 Paid App in Portugal
# 1 Paid App in Czech Republic
# 1 Paid App in Spain
# 1 Paid App in Ireland
# 1 Paid App in Romania
# 1 Paid App in New Zealand
# 1 Paid App in Latvia
# 1 Paid App in Lithuania
# 1 Paid App in Estonia
# 1 Paid App in Nicaragua
# 1 Paid App in Kazakhstan
# 1 Paid App in Argentina
# 1 Paid App in Bulgaria
# 1 Paid App in Slovakia
# 1 Paid App in Slovenia
# 1 Paid App in Mauritius
# 1 Paid App in Chile
# 1 Paid App in Hong Kong
# 1 Paid App in Pakistan
# 1 Paid App in Taiwan
# 1 Paid App in Colombia
# 1 Paid App in Indonesia
# 1 Paid App in Thailand
# 1 Paid App in India
# 1 Paid App in Kenya
# 1 Paid App in Macedonia
# 1 Paid App in Croatia
# 1 Paid App in Macau
# 1 Paid App in Paraguay
# 1 Paid App in Peru
# 1 Paid App in Armenia
# 1 Paid App in Philippines
# 1 Paid App in Vietnam
# 1 Paid App in Jordan
# 1 Paid App in Sri Lanka
# 1 Paid App in Panama
# 1 Paid App in Mexico
# 1 Paid App in Niger
# 1 Paid App in Moldova
# 1 Paid App in Honduras
# 1 Paid App in Kuwait

Angry Birds is available for the iPhone, Android, The Ovi (Nokia) store and the App Catalog (HP Palm store).

There IS a difference here Bert.

Apple does not have exclusive rights to any content. You can buy the same content from many sources. They do restrict some forms of content from their ecosystem. But this is not unusual - you won't find porno magazines and videos at Walmart and Target.

Next thing you know, you will find a way to justify why your electric company should have total control of your choice of toasters and light bulbs.

You really need to get a grip Bert.

Providing a highly desirable end user experience is not a sin, nor is it an attempt to control the marketplace. Sony was the king of the CE mountain for decades because they provided the best products and user experience in the CE industry. Along the way they tried to control many of the basic technologies behind their products. Can you say Blu-ray?

Tightly coupling highly desirable content to a service that many people consider to be a utility is the real definition of a walled garden.

Regards
Craig


----------------------------------------------------------------------
You can UNSUBSCRIBE from the OpenDTV list in two ways:

- Using the UNSUBSCRIBE command in your user configuration settings at FreeLists.org
- By sending a message to: opendtv-request@xxxxxxxxxxxxx with the word 
unsubscribe in the subject line.

Other related posts: