[opendtv] Re: Analysis: TV Marketers Pull Back Upfront Buys: What Happens Next?

Craig Birkmaier wrote:
 
> When I want news I know exactly where to go to get it on demand.
 
Me too.
 
If I want the new now, with no delay, I either watch the live stream on the 
Internet, or I watch a 24-hour news channel on TV, or I listen to 24-hour news 
station on the radio.
 
Otherwise, if the news can somewhat be more stale, I either watch a TV news 
program on demand, or read news over the Internet on demand.
 
So sure, traditional news shows on TV, especially local news, should probably 
be scaled down. But this is hardly the same as saying that interactive 
web-based news is the only format that makes sense. Even on the web, there are 
24-hour live streams of news that can just as easily be transmitted over 
broadcast media (radio or TV), which make them more accessible under 
circumstances when you don't want constant interaction.
 
Bert
 
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