[opendtv] Re: Analysis Game Changer!
- From: "Manfredi, Albert E" <albert.e.manfredi@xxxxxxxxxx>
- To: <opendtv@xxxxxxxxxxxxx>
- Date: Tue, 4 Aug 2009 12:02:55 -0400
Craig Birkmaier posted:
http://www.tvweek.com/blogs/tvbizwire/2009/08/game-changer-cbs-research-
guru.php
Yes, we have seen this sort of discussion many times of late. Stream TV
over the Internet, and in principle all modes of broadcast TV (meaning,
OTA, cable, and DBS) become obsolete. The ISP takes on the role now
filled by the MVPD.
Of course, if the ISP has to pay the networks, guess where the ISP is
going to get that money? So in fact, this is just an attempt to get
everyone connected to a MVPD. The ISP will simply charge a higher
monthly fee for those who watch TV over the network. Industry insiders
might get excited about (possibly) the elimination of must-carry or
retransmission consent, but to the customer, it's six of one and half
dozen of the other.
I continue to doubt the huge success of the Internet ads. Since the ads
cannot be fast-forwarded, it's a leap to believe that viewers would put
up with such a scheme if it transmitted significantly more ads than are
sent now online. And furthermore, to expect the viewer to interrupt his
show to do interactive ad browsing is also a stretch. This may succeed
on occasion.
(Oh, what if you design a PVR for online streams? Such a box could be
made to push the "continue" button automatically, after each ad break,
and then the viewer can fast-forward those online ads too? Full circle.)
So I think that's the balancing act. My bet is that the networks will
discover that this scheme doesn't change anything very dramatically.
There'll still be demand for alternative ways to access that content.
Bert
----------------------------------------------------------------------
You can UNSUBSCRIBE from the OpenDTV list in two ways:
- Using the UNSUBSCRIBE command in your user configuration settings at
FreeLists.org
- By sending a message to: opendtv-request@xxxxxxxxxxxxx with the word
unsubscribe in the subject line.
Other related posts:
