[opendtv] Re: 5th gen receivers
- From: Craig Birkmaier <craig@xxxxxxxxx>
- To: opendtv@xxxxxxxxxxxxx
- Date: Sat, 22 Jan 2005 06:52:06 -0500
At 1:04 AM -0500 1/22/05, Bob Miller wrote:
>Terry Harvey wrote:
> >Okay, getting serious, there must be something wrong if it is not being
>>promoted or even sold. Who or what is quashing this?
>>
>>
> From what I sense from the conversations I have had (can't divulge)
>that it is the government mandate that is the customer here and that
>integrated sets are the market not real people. Real people don't have
>enough info to be customers. They are selling to the government mandate
>and expect the customer will buy integrated sets where all the profit is
>by default.
>
>The digital transition is not their responsibility. They seem pretty
>happy with the uptick in integrated set sales. Are there any?
>
>ATI seems to think they have a receiver that has cornered the market and
>are totally dismissive of LG. I would just like to test one ASAP.
Mark Aitken pointed out that the CE industry is critical of
broadcasters, and when it comes to helping broadcasters to advance
the DTV transition, they are often missing in action.
As long as broadcasters expect the CE industry and multi-channel
subscription services to carry their water, this is unlikely to
change. The cable industry is experiencing a digital gold rush,
deploying millions of cable modems and digital STBs, a high
percentage of which have PVRs. The CE industry is trying to get a
chunk of this lucrative market, even as they work hand-in-hand with
the DBS services to deploy receivers with PVRs.
The only benefit to CE vendors in pushing integrated sets is that
they are getting a foothold in the cable business. There is NO
economic benefit to these manufacturers from the ATSC receiver, only
additional cost for something that most consumer will not use.
What would you do if you were in their shoes?
Would you try to help broadcasters resuscitate their current lame
vision of Free TV?
Rgards
Craig
On the other hand, if broadcasters worked together to deliver a
multi-channel service like Freeview, with additional premium service
tiers, they would find a willing partner in the CE industry that
would help them promote these services in return for a small piece of
the action.
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