[opendtv] Re: 20050926 Mark's Monday Memo

Craig Birkmaier wrote:

> The market for set-top boxes in the U.S. is
> ALREADY MUCH LARGER than in the UK. But these
> boxes have nothing to do with off-air reception.

Frankly, Craig, I fail to understand this constant
refrain of yours. It is completely illogical. Just
as your previous skepticism about HDTV was.

> This is to be expected in a country where 85% of
> home have chosen NOT to receive OTA broadcasts
> as their primary source for television.

The numbers I used for the immediate ATSC STB
market in the US. They are the existing 15 percent
of households that uses nothing other than OTA TV.
So it's an absolute minimum, and that absolute
minimum is considerably larger than the UK DTT
market has been, which is the envy of the whole
world.

> Of these, a sizable percentage will move to cable
> or DBS if NTSC is shut down.

By what logic would you say this? This is most
likely not the case. Simply because, by all
accounts, that 15 or so percent OTA households
has held constant as long as the naysayers have been
claiming OTA was dead. And with good STBs, and NTSC
off the air, I'm betting there will also be quite a
few folks just trying it out for kicks. Just as
happened in Germany. DBS or cable users. And some
might actually like it and stick around.

The 15 percent OTA users are people who refuse to
become dependent on yet another single provider, for
something that is not mandatory to sustain life. We
don't subscribe to one gas station, or one
supermarket, or one movie theater, or one restaurant
either, even if we are constrained to subscribe to
one power utility and one water and sewage utility.

Anyway, good and low-cost STB chipsets will also be
used by DBS providers to more reliably be able to
solve the local into local issue without additional
satellites. Seems a natural way to go, especially
because DBS needs an antenna or two anyway.

Also, you will find that the antenna problem is not
what you keep pretending it to be. ATSC, at US
power levels, will work better than NTSC for indoor
reception at quality levels that people will accept
as a permanent solution.

Bert

 
 
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