[opendtv] Re: 20050627 Mark's Monday Memo

Craig Birkmaier wrote:

> And while the charts show an increase in the number
> of people who turn to TV for local news, the ratings
> show another story - less people watching the local
> news.

> Add to this the fact that the demographics for both
> network and local TV news are heavily skewed toward
> people older than 45, and it could be that TV news
> as we know it will expire with "The Greatest
> Generation."
>
> There are many contributing factors, but the real
> take away here may be that in our networked world,
> people are less concerned and/or interested in local
> news.

The problem with this is that you are spinning your
own tale, ignoring the stats. If there is an increase
in TV news viewership, local, national, and
international, between 2001 and 2004, the only way to
match that to your analysis would be to conclude that
the population has aged significantly in these years.
Which I don't believe to be the case at all.

The more logical explanation is that there has been a
renewed interest in news since 2001 (not hard to
believe), and that TV is the most popular source by
far.

> During the hurricanes that hit our area last year
> one broadcast (RADIO) group stepped up to the
> opportunity and took home most of the marbles.

Probably largely due to the fact that many or most
of the 65 percent dependent on cable for TV had to
find another source of broadcast news. And they
already had radio.

All the more reason for TV broadcasters to emphasize
their OTA plants.

Bert

 
 
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