[opendtv] Re: 20050509 Mark's Monday Memo
- From: "Manfredi, Albert E" <albert.e.manfredi@xxxxxxxxxx>
- To: <opendtv@xxxxxxxxxxxxx>
- Date: Tue, 31 May 2005 11:22:34 -0400
Craig Birkmaier wrote:
> Today there is little incentive for broadcasters to offer
> access to their spectrum for applications that might
> compete with them.
This is a very standard standard business decision. The
broadcaster would get some compensation for use of his
spectrum by a third party. The question the broadcaster
would have to consider is whether this third party content
increases the broadcaster's overall revenues or reduces
them.
In a multicast environment, the third party content would
perhaps be material that does not compete head to head with
content the broadcaster is transmitting at the same time.
So having this extra content might attract more customers
to this frequency band than the broadcasters OWN content
could attract.
Even with NTSC, which only provides the one channel,
broadcasters seem happy to give all their bandwidth to
infomercials in the wee hours. Ever wondered why they
don't obsess that this is taking away from viewership
of their own content? The simple answer is, this
alternative content pays them more.
Bert
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