[opendtv] Re: 1080p/60 for mass market
----- Original Message ----- From: "John Willkie" <johnwillkie@xxxxxxxxxxxxx> 



Some brands are actually advertising 120p these days.


120p?  That is so passé.

http://gizmodo.com/5044682/sony-ultra+thin-klv+40zx1m-and-240hz-kdl+52xbr7-lcd-hdtvs-getting-official-us-release

SONY DEBUTS LCD TELEVISION WITH 240HZ FRAME RATE
Also Introduces Super-Slim 40-inch LCD Monitor With a Depth of a Blu-ray Disc Jewel Case
DENVER, Sept. 3, 2008 (CEDIA Booth #600) - Sony continues to push the limits of display innovation and technology with today's introduction of two new BRAVIA® flat-panel LCD high-definition televisions appealing to the hard-core home theater enthusiast and design-conscious consumer alike. The BRAVIA KDL-52XBR7 LCD TV features 240Hz high frame rate technology, delivering exceptional motion detail in movies, sports and video games. Meanwhile, the BRAVIA KDL-52XBR7 LCD monitor features a revolutionary slim design measuring just 9.9mm, or about the thickness of a Compact Disc jewel case. "Sony continually pushes performance and design innovation beyond any other television manufacturer," said Jeff Goldstein, vice president of marketing for Sony Electronics' Home Product Division. "From the top to the bottom of our TV line, Sony offers unmatched performance and design." The full HD 1080p 52-inch diagonal KDL-52XBR7 incorporates Sony's new MotionflowT 240Hz technology delivering an exceptionally crisp and detailed image with natural motion. The Motionflow algorithm goes beyond traditional 120Hz technology by quadrupling the frame rate of conventional LCD TVs and interpolating three new frames, producing remarkably crisp and natural motion. Other picture enhancements include Sony's Advanced Contrast Enhancer (ACE), which helps deliver a dynamic contrast ratio of 80,000:1 and BRAVIA EngineT 2, Sony's digital video processor that enhances all incoming signals to match the TV's 1080p resolution. The model also is compatible with Sony's BRAVIA Link modules providing the ability to seamlessly add new features. Optional expansion modules include the BRAVIA DVD Link, the BRAVIA Wireless link, the BRAVIA Input Link, which will ship later this year, and the currently available BRAVIA Internet Video Link. 







----------------------------------------------------------------------
You can UNSUBSCRIBE from the OpenDTV list in two ways:
- Using the UNSUBSCRIBE command in your user configuration settings at FreeLists.org 
- By sending a message to: opendtv-request@xxxxxxxxxxxxx with the word 
unsubscribe in the subject line.

Other related posts: