RESOUR> [NetGold] CHILDREN: INTERNET : ALCOHOL: MARKETING: Study: Alcohol Web Sites Attracting Kids

**************************************************************
Net Happenings - From Educational CyberPlayGround
**************************************************************
Date: Wed, 10 Mar 2004 09:34:22 -0500 (EST)
From: David P. Dillard <jwne@xxxxxxxxxx>
Reply-To: NetGold@xxxxxxxxxxxxxxx
To: NetGold <NetGold@xxxxxxxxxxxxxxx>
Subject: [NetGold] CHILDREN: INTERNET : ALCOHOL: MARKETING: Study: Alcohol
     Web Sites Attracting Kids

CHILDREN: INTERNET : ALCOHOL: MARKETING: Study: Alcohol Web Sites
Attracting Kids

Tuesday, March 9, 2004
Study: Alcohol Web Sites Attracting Kids
By JIM SALTER Associated Press Writer
Findlaw News
<http://news.findlaw.com/ap/o/1110/3-9-2004/20040309063006_15.html>

ST. LOUIS (AP) - Alcohol company Web sites are offering a "cyber
playground" for underage youths despite promises from the companies to
limit their access, according to a study released Tuesday.

The study by the Center on Alcohol Marketing and Youth at Georgetown
University estimated that nearly 700,000 underage people visited alcohol
company Web sites from July through December. Many played video games and
downloaded music, e-mail gadgets and icons - all the while immersed in the
marketing of beer and alcohol, center director Jim O'Hara said.

"These alcohol Web sites are a virtual cyber playground with no adult
supervision," O'Hara said. "If a liquor store were this ineffective in
policing underage visits, the community would be up in arms."

Frank Coleman of the Distilled Spirits Council in Washington called the
study a publicity stunt aimed at generating fund raising. He said the
Federal Trade Commission has "reviewed our ads and said they were directed
to adults, that our Web content is directed to adults and that 99.9
percent of them had age verification in place, in addition to having
responsible drinking messages throughout."

-----------------------------------------------------------

The complete article may be read at the URL above.


Sincerely,
David Dillard
Temple University
(215) 204 - 4584
jwne@xxxxxxxxxxxxxxxx
<http://groups.yahoo.com/group/NetGold/>
<http://www.edu-cyberpg.com/ringleaders/davidd.html>
<http://www.kovacs.com/medref-l/medref-l.html>

******************************************************************
LITERACY FROM HOME LANGUAGE TO THE STANDARD
Why don't people vote? 50% of all Americans over 65 years old
are functionally illiterate. 60% of the Urban School Children do
not graduate High School of the 40% that do they are only
reading at 4th grade level. Find out more about literacy and
approaches to improving it. Learn how to successfully bridge
from the Dialect Speakers' home language to the Standard.
http://www.edu-cyberpg.com/Literacy/default.asp
******************************************************************

<>~~~~~<>~~~~~<>~~~~~<>~~~~~<>~~~~~<>~~~~~<>~~~~~<>~~~~~<>~~~~~<>
EDUCATIONAL CYBERPLAYGROUND 
http://www.edu-cyberpg.com

VENDORS REACH THE EDUCATION MARKET
FREE EDUCATION VENDOR DIRECTORY LISTING
Find PREMIUM & FEATURED MERCHANT LISTING ALSO 
http://www.edu-cyberpg.com/Directory/default.asp

HOT LIST OF SCHOOLS ONLINE
http://www.edu-cyberpg.com/Schools/default.asp

SERVICES
http://www.edu-cyberpg.com/PS/Home_Products.html

Net Happenings,K12 Newsletters, Network Newsletters
http://www.edu-cyberpg.com/Community/index.html
<>~~~~~<>~~~~~<>~~~~~<>~~~~~<>~~~~~<>~~~~~<>~~~~~<>~~~~~<>~~~~~<>

Other related posts: