MISC> [NetGold] INTERNET: SEARCH: Yahoo Stakes Out Paid Search Path

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Net Happenings - From Educational CyberPlayGround
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Date: Wed, 3 Mar 2004 14:46:48 -0500 (EST)
From: David P. Dillard <jwne@xxxxxxxxxx>
Reply-To: NetGold@xxxxxxxxxxxxxxx
To: NetGold <NetGold@xxxxxxxxxxxxxxx>
Subject: [NetGold] INTERNET: SEARCH: Yahoo Stakes Out Paid Search Path

INTERNET: SEARCH: Yahoo Stakes Out Paid Search Path

E-Week: Enterprise News and Views
Home > Enterprise Apps > News > Yahoo Stakes Out Paid Search Path
Yahoo Stakes Out Paid Search Path
By Matt Hicks
March 3, 2004
<http://www.eweek.com/article2/
0,1759,1541921,00.asp?kc=EWNWS030304DTX1K0000599>

A shorter URL for the above link:

<http://snipurl.com/4v2b>

NEW YORK
Yahoo Inc., with it launch this week of a revamped program for Web
sites to pay for inclusion in its search engine, is attempting to reap the
rewards of its flurry of search acquisitions last year as it takes a
different approach from rival Google Inc.

<snip>

Yahoo's Content Acquisition Program includes paid inclusion as well as a
method for tapping into documents from what is called the "invisible Web,"
content rarely reached through search-engine Web crawlers or sitting in
proprietary databases.

Yahoo, of Sunnyvale, Calif., is allowing select non-profits, government
agencies and academic institutions to submit Web content for free. They
include National Public Radio, a collection of Supreme Court audio
recording from Northwestern University and the Library of Congress.

<snip>

It merges what had been three separate paid inclusion programs from
Inktomi and Overture's AltaVista and AlltheWeb.com search properties. The
consolidation both simplifies the process for Web sites that pay to be
crawled or submit XML feeds and extends their reach to all of Yahoo
Search, said Chris Bolte, Overture's vice president of strategic
alliances.

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The complete article may be read at the URL above.


Sincerely,
David Dillard
Temple University
(215) 204 - 4584
jwne@xxxxxxxxxxxxxxxx
<http://groups.yahoo.com/group/NetGold/>
<http://www.edu-cyberpg.com/ringleaders/davidd.html>
<http://www.kovacs.com/medref-l/medref-l.html>

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