Gartner: Consumers dissatisfied with online security

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http://www.computerworld.com/securitytopics/security/story/0,10801,98083,00.html

By Paul Roberts
DECEMBER 06, 2004
IDG NEWS SERVICE

A survey conducted by Gartner Inc. shows that online consumers are
growing frustrated with the lack of security provided by banks and
online retailers and feel that passwords are no longer sufficient to
secure their online transactions.

The findings are the latest conclusions drawn from a survey of 5,000
adult Internet users. The survey, which concluded in April, showed
that online shoppers want retailers to offer more than just passwords
to protect their accounts, and indicate that concerns about a lack of
security may be hampering the growth of online commerce, according to
Gartner analyst Avivah Litan.

Almost 60% of the respondents said they're concerned or very concerned
about online security. Even more important for online retailers: Over
80% of those surveyed said they would buy more from an online vendor
who offered them more than just a username and password to protect
their accounts, she said.

"The data shows that consumers want more than passwords," said Litan.
However, there are limits to how far consumers will go to secure their
online activities.

snip


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