(CITI) AT&T Post-Mortem - The Rise & Fall of an Icon, Nov. 14

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COLUMBIA INSTITUTE FOR TELE-INFORMATION
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Columbia Institute for Tele-Information (CITI)
presents

AT&T POST-MORTEM: The Rise & Fall of an Icon
November 14, 2005
1:30 - 5:00pm
Feldberg Lounge
Warren Hall (115th Street & Amsterdam Aveneue)


This symposium will discuss the factors leading to the apparent
demise of AT&T as it is acquired by SBC. For over a century, AT&T has
been an iconic American institution, and its demise signifies the end
of an era. Experts, including academics, industry veterans,
journalists, and financial analysts will present their views on the
cause and implications of the end of AT&T.

The symposium will be an "autopsy" of AT&T with an examination of the
possible factors leading to its demise:

- Given how the Bell System was broken up in 1984, was AT&T doomed
from the start?
- Was the Telecom Act of 1996 the major factor?
- Did Worldcom's falsified financials mislead AT&T?
- Was the end of local loop unbundling the final blow to AT&T's
attempt to create local service?
- Were strategies in cable, telecom equipment, computers, local
service, and international fatally flawed?
- Or was the execution of good strategies inept?
- Did technology innovations--some developed by Bell Labs--undermine
AT&T's business model?
- How much responsibility belongs to AT&T's leadership?
- Was AT&T unable to adjust to the culture of the new economy?

Program (1:30 - 5:00pm)

The Life of AT&T - Prof. A. Michael Noll, Annenberg School at USC and
Director of Technology Research, CITI

Panels of Pathologists
Leslie Cauley, USA Today and author of "End of the Line : The Rise
and Fall of AT&T"
Prof. James Katz, Rutgers University, expert on corporate culture
Dan Reingold, former leading Wall Street telecom analyst, author of
the forthcoming "Confessions of a Wall Street Analyst: A True Story
of Inside Information and Corruption in the Stock Market" (to be
published this January)
Richard Martin, former AT&T EVP, Public Relations and author of
"Tough Calls: AT&T and the Hard Lessons Learned from the Telecom Wars"
Joel Gross, former Wall Street telecom analyst, AT&T strategy
executive and executive at AT&T supplier and competitor
Lee Selwyn, Economics and Technology, Inc., long-time regulatory
consultant to AT&T
David Isenberg, former Distinguished Member of the Technical Staff at
Bell Labs and author of "The Rise of the Stupid Network."

Coroner's Opinion
- Prof. Eli M. Noam, Director, Columbia Institute for Tele-Information

Registration
Please register online at http://www.ersvp.com/reply/event12787. All
attendees: $25. Students may attend for free. CITI Affiliates: please
contact Ben Bloom at 212-854-4222 for special registration arrangements

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