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FAKE NEWS:
Propaganda, Fake News, and Media Lies:
The Diabolical Business of Global Public Relations Firms
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Propaganda, Fake News, and Media Lies:
The Diabolical Business of Global Public Relations Firms
By Peter Phillips
Global Research
March 18, 2017
http://www.globalresearch.ca/propaganda-fake-news-and-media-lies-
the-diabolical-business-of-global-public-relations-firms/5580331
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A shorter URL for the above link:
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http://tinyurl.com/m2v8lde
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The expansion of public relations and propaganda (PRP) firms inside news
systems in the world today has resulted in a deliberate form of news
management. Maintenance of continuous news shows requires a constant and
ever-entertaining supply of stimulating events and breaking news bites.
Corporate media are increasingly dependent on various government agencies
and PRP firms as sources of news.
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The PRP industry has experienced phenomenal growth since 2001. In 2015,
three publicly traded mega PR firmsOmnicom, WPP, and Interpublic
Grouptogether employed 214,000 people across 170 countries, collecting $35
billion in combined revenue. Not only do these firms control massive
wealth, they also possess a network of connections in powerful
international institutions with direct links to national governments,
multi-national corporations, global policy-making bodies, and the
corporate media.
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In The Practice of Public Relations, Fraser P. Seitel defined public
relations as helping an organization and its public adapt mutually to each
other. Propaganda can be defined as the dissemination of ideas and
information for the purpose of inducing or intensifying specific attitudes
and actions. Both PR and propaganda seek to change behaviors and ideas
among the masses in support of the agendas of public and private
institutions. (For an early history of state propaganda, see Jacuie
LEtang, State Propaganda and Bureaucratic Intelligence: The Creation of
the Public Relations in 20th Century Britain, Public Relations Review 24,
no. 4 (1998): 413-41.) As Douglas Kellner and other researchers have
documented, since 9/11 public relations firms have contributed to
increased levels of media propaganda.
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Consider the Rendon Group, one of the key PR firms supporting US
propaganda efforts during recent wars. In the 1980s, it produced public
relations propaganda for the ousting of Panamas president, Manuel Noriega.
The Rendon Group also shaped international support for the first Gulf War,
and in the 1990s created the Iraqi National Congress. The Rendon Group
provided the images that mobilized public support for a permanent war on
terror , including the fake news stories of the toppling of Saddam
Husseins statue in Baghdad, the heroic rescue of US Army private Jessica
Lynch, and dramatic tales of Iraqs weapons of mass destruction. As James
Bamford reported in a 2005 article in Rolling Stone, Pentagon documents
show thirty-five contracts with Rendon from 2000-2004, worth a total of
between $50-100 million dollars.
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PRP firms have emerged as orchestrators of global informion and news. The
world today faces a military-industrial-media empire, bolstered by PRP
firms, that is so powerful and complex that truth is mostly absent or
reported only in disconnected segments with little historical context.
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In late 1999, Ben Bagdikian, the author of Media Monopoly and former
Washington Post editor, told me that he estimated that two-thirds of all
news stories originated with PR firms; in 2003, an article from the
Guardian conservatively estimated that 50-80% of news and business stories
originated from public relations firms. The result is managed news by
governments, corporations, and PRP firmsoften interlockedincluding both
the release of specific stories intended to build public support as well
as the deliberate non-coverage of news stories that may undermine
capitalist elites goals and interests.
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PRP firms provide a variety of services to major corporations and
institutions around the world. Brand enhancement and sales are undoubtedly
among their key services. However, companies offer much more, including
research and crisis management for corporations and governments, public
information campaigns, web design and promotions, and corporate media
placement. WPPs Hill & Knowton proudly brags on its website that they
service 50% of the Fortune Global 500 companies from their offices in
forty countries. Along with Omnicoms Fleishman and Hillard, Hill &
Knowlton have been the key PRP firms working with Monsanto to protect its
brand Roundup, which contains the herbicide glyphosate. Roundup is the
most widely-used herbicide in the world, being sold in over 130 countries,
but the World Health Organization recently declared glyphosate a human
carcinogen. As countries begin to restrict its use, PRP firms gear up to
protect Monsantos profits.
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WPPs Hill & Knowton is also well known for its early involvement with the
Council for Tobacco Research (CTR), originally established in 1954 to
counter the 1952 Readers Digest report linking cancer to tobacco smoking.
In 1993, theWall Street Journal described CTR as the longest-running
misinformation campaigns in U.S. business history (A.M. Freedman and L.P.
Cohen, Smoke and Mirrors: How Cigarette Makers Keep Health Questions Open
Year after Year, Wall Street Journal, February 11, 1993.)
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It was WPPs Burson-Marsteller who created the frontgroup Global Climate
Coalition (GCC). From 1989-2001, the GCC helped the oil and auto
industries downplay the dangers of global warming. Initial members of the
coalition included Amoco, American Petroleum Institute, Chevron, Chrysler,
Exxon, Ford, GM, Shell, and Texaco. In addition from 2007-2015 the US
federal government spent over $4 billion dollars for PRP services. The US
employs 3,092 public relations officers in 139 agencies. An additional
$2.2 billion goes to outside firms to perform PRP, polling, research, and
market consulting.
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The worlds top PRP firms reaped millions of US dollars in 2014 including
Laughlin, Marinaccio & Owens ($87.98M), WPP-Young & Rubicam Inc. ($57.5M),
WPP-Ogilvy Public Relations ($47.93M), Omnicon-FleishmanHillard ($42.4M),
and Gallup ($42.0M). WPPs Burson-Marsteller won a $4.6 million contract
with the US Department of Homeland Security in 2005 to develop public
awareness and education for a major emergency, disaster, or terrorist
attack in Washington DC.
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The complete article may be read at the URL above.
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Sincerely,
David Dillard
Temple University
(215) 204 - 4584
jwne@xxxxxxxxxx
http://workface.com/e/daviddillard
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