[net-gold] COUNTRIES: INDIA : EDUCATION: ADULT : MUSIC: KARAOKE : TELEVISION: PROGRAMS : LITERACY: Watch and Learn
- From: "David P. Dillard" <jwne@xxxxxxxxxx>
- To: Net-Gold -- Educator Gold <Educator-Gold@xxxxxxxxxxxxxxx>, Educator Gold <Educator-Gold@xxxxxxxxxxxxxxxx>, net-gold@xxxxxxxxxxxxx, Net-Gold <Net-Gold@xxxxxxxxxxxxxxx>, NetGold <netgold@xxxxxxxxxxxxxxx>, Net-Gold <net-gold@xxxxxxxxxxxxxxxx>, K-12ADMINLIFE <K12ADMIN@xxxxxxxxxxxxxxxxxxx>, K12AdminLIFE <K12AdminLIFE@xxxxxxxxxxxxxxx>, MediaMentor <mediamentor@xxxxxxxxxxxxxxx>, Digital Divide Diversity MLS <mls-digitaldivide@xxxxxxxxxxxxxxx>, NetGold <netgold@xxxxxxxxxxxxxxxx>, Net-Platinum <net-platinum@xxxxxxxxxxxxxxx>, Sean Grigsby <myarchives1@xxxxxxxxxxxxxxx>, Net-Gold <NetGold_general@xxxxxxxxxxxxxxxxx>, Temple Gold Discussion Group <TEMPLE-GOLD@xxxxxxxxxxxxxxxxxxx>, Temple University Net-Gold Archive <net-gold@xxxxxxxxxxxxxxxxxxx>, Health Lists -- Health Diet Fitness Recreation Sports Tourism <healthrecsport@xxxxxxxxxxxxxxxx>, Health Diet Fitness Recreation Sports <healthrecsport@xxxxxxxxxxxxxxx>, HEALTH-RECREATION-SPORTS-TOURISM@xxxxxxxxxxxxxxxxxxx
- Date: Wed, 22 Sep 2010 06:40:04 -0400 (EDT)
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COUNTRIES: INDIA :
EDUCATION: ADULT :
MUSIC: KARAOKE :
TELEVISION: PROGRAMS :
LITERACY:
Watch and Learn
Watch and Learn
How Music Videos Are Triggering a Literacy Boom
By Riddhi Shah
September 19, 2010
Boston Globe
http://www.boston.com/bostonglobe/ideas/
articles/2010/09/19/watch_and_learn/
A shorter URL for the above link:
http://tinyurl.com/37pwxz9
Every Sunday in villages across India, groups of people an assortment of
turbaned men, sari-clad women, and gap-toothed children gather around old
television sets to watch their favorite Bollywood film stars sing and
dance in song videos culled from movies. These song shows, a popular
component of mainstream television programming, are often the only way
rural populations can see the stars or access the latest films.
Nine years ago, India's national television network decided to introduce
karaoke-style subtitles to these programs not in a foreign language, but
in Hindi, the language the stars were singing in. The first state to
broadcast the subtitles was Gujarat. People in Khodi, and in the rest of
the state, saw the captions as an opportunity to sing along with the
songs. They began paying attention to the moving strip of lyrics at the
bottom of the screen. Often, they would copy the words on paper, going
back to them after the show was over. And as they did, the reading level
in Khodi slowly improved.
According to Hema Jadvani, a researcher who has been studying the effects
of the subtitles on Khodi, newspaper reading in the village has gone up by
more than 50 percent in the last decade. Her research also shows that the
villages women, who can now read bus schedules themselves, are more
mobile, and more children are opting to stay in school.
India's public karaoke-for-literacy experiment is the only one of its kind
in the world. Technically known as same-language subtitling, or SLS, it
manages to reach 200 million viewers across 10 states every week. In the
last nine years, functional literacy in areas with SLS access has more
than doubled. And the subtitles have acted as a catalyst to quadruple the
rate at which completely illiterate adults become proficient readers.
In the fight against poverty, this is big news. Development organizations
the world over have long been grappling with the challenge of increasing
literacy, which is linked not only to economic growth, but to better
health, greater gender equality, and a more transparent political process.
Against this background, the apparent effectiveness of subtitles along
with their low cost, only 1 cent per person per year has attracted the
attention of academics and educators. Viewers in India have shown reading
improvement after watching just eight hours of subtitled programming over
six months; conventional literacy teaching methods typically require much
more time and far greater resources to achieve the same results.
The complete article may be read at the URL above.
Sincerely,
David Dillard
Temple University
(215) 204 - 4584
jwne@xxxxxxxxxx
http://daviddillard.businesscard2.com
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