. BOOKS: ELECTRONIC: RESOURCES : INTERNET: SEARCH: MEDIA SPECIFIC TOOLS AND RESOURCES : BUSINESS: CORPORATIONS: GOOGLE: A Database of Riches: The Business Model Behind The Google Book Settlement A Database of Riches: The Business Model Behind The Google Book Settlement Personanondata Thursday, April 22, 2010 Michael CairnsThis is the blog site for Information Media Partners a strategy consulting company established by Michael Cairns. Discussed here is publishing industry news, trends and strategies important to all publishers.
<http://personanondata.blogspot.com/2010/04/ database-of-riches-business-model.html> A shorter URL for the above link: <http://tinyurl.com/2559pvj>Late last year, I wrote an analysis of the possible size of the orphan work issue that was core to the initial criticism over the Google Book Settlement. That analysis was a subset of a wider analysis of the business opportunity that the Google Book Settlement represented once the database was cleared for sale.
Following is that further analysis: In this report, I have estimated the market opportunity that the Google Book database could represent and I have organized my review based on which customers are likely to purchase the product, how much and to what degree customers will purchase and I also explore how Google might go about selling and marketing the product. I have excerpted the management summary section below and the full report is available in pdf here. (It is approximately 20 pages).
Full Report <http://www.scribd.com/full/30334705?access_key=key-23rh5w2lwcdmcmzph2k4> <snip>Following are our summary findings which are discussed in more detail in the ensuing pages of this report.
Summary Findings of the Report:Libraries will see tremendous advantages both immediate and over time - from the GBS, although concerns have been voiced (notably from Robert Darnton of Harvard)(4)
Googles annual subscription revenue for licensing to libraries could approach $260mm by year three of launch
Over time, publishers (and content owners) will recognize the GBS service as an effective way to reach the library community and are likely to add titles to the service(5)
Google will add services and may open the platform for other application providers to enhance and broaden the user experience
The manner in which the GBS deals with orphan works will provide a roadmap for other communities of orphans in photography, arts, and similar content and intellectual property
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