The TV industry thought the internet was a threat only to the music industry. They now in
mortal fear for their existence.
YouTube is a video sharing website. You upload your videos and others can watch them. They
can add comments, pass it around, vote on it, etc.
That sounds easy enough. Now add 25 million crazed teenagers, all with video-enabled
cellphones, and jump out of the way.
The kids have gone nuts with this. They're adding tens of thousands of videos each day, and
watching them like crazy. It's easily bigger than any TV show on any network.
The TV industry doesn't know what to do. Suddenly, their prized audience (teenagers) have
all run off to produce and share their own videos. Some of these videos have three million
views. One has 5.3 million views. No money, no stars, no salaries, no commercials, and
often, no names. Just kids goofing off for each other.
Here's a great example of YouTube.com. Two totally nuts Korean girls, goofing off in front
of the camera. 1.8 million views. Okay, it's very amatuer, but when was the last time you
saw anything on TV with that kind of spontaneous exuberance?
http://www.youtube.com/watch?v=R4cQ3BoHFas&feature=Favorites&page=1&t=t&f=b
The numbers for YouTube: 35,000 new videos uploaded daily. 30 million clips watched daily www.YouTube.com
yrs, andreas www.andreas.com
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