[lit-ideas] Re: Signs of the Times

Passed a truck on the freeway. The logo on the side said that it belonged to "Meat Product Designers."
A sporting goods store's ad insert in our paper today--"fantastic Labor Day COUPON SALE!"--lists, among others, shoes by Attix, "Men's or Women's 'Swindle' Lifestyle."
You can have a pair either of these or "Men's or Women's 'Electron' running" for twelve dollars.
If you're wondering what those single quotation marks could mean, wondering whether the shoes are postmodern or ironic, the answer is that all other names in the ad are done this way: 'Riley Creek' Hiking, 'Behind Da Back' Basketball, 'Astoria II' Casual, 'Bracara IV TRX FG' Soccer.
The 'World Cup' Replica soccer ball, by the way, comes with an "all- weather cover," which could be useful. 

David Ritchie,
labo[u]ring towards a lifestyle in
Portland, Oregon
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