> Why posit Big Pharma shutting down bloggers when it can use them instead? By > monitoring > bloggers (et al), pharma's marketing gets valuable info for its > disinformational ad and PR > campaigns. You know, find out what people are complaining about and then pull > a > Bush--deny, deflect, and reframe the argument, preferably before the people > are screaming > to major media. That's the goal of this type of tool. A number of corps are realizing that they can monitor the web (blogs, websites, newsletters, Lit-Ideas, etc.) and spot "issues" as they arise and do a Bush on them. There are some major tools in this field. I know one project that is investing some $200m into this. yrs, andreas www.andreas.com ------------------------------------------------------------------ To change your Lit-Ideas settings (subscribe/unsub, vacation on/off, digest on/off), visit www.andreas.com/faq-lit-ideas.html