[lit-ideas] New Consumer Types, Hot Off the Press

I thought of titling this post "Our New Totems, Good to Think?" If you
can't reach the following page (I subscribe to Ad Age and that may be
necessary), give me a shout and I'll send you the .pdf.

http://adage.com/images/random/0707/Consumers.pdf

John

--
John McCreery
The Word Works, Ltd., Yokohama, JAPAN
Tel. +81-45-314-9324
http://www.wordworks.jp/
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