[lit-ideas] Re: Here's a new spin on preventative medicine

JK (quoting Bush):
"It means that doctors are practicing what they call preventative medicine."

In the HVAC/R world there's Preventive Maintenance and there's Preventative 
Maintenance.  I ally myself and my company with the Preventive Maintenance 
School of Maintenance.  I plan to incorporate preventivity into our corporate 
Mission just as soon as I incorporate.  Why complicate things, I ask.  Speak 
plain and charge straight.  The Preventative Maintenance School of Maintenance 
has pazazz on it's side, no doubt.  They have sexy chicks in bikinis sitting on 
ice cubes in their ads, yes, yes.  They make themselves sound so important and 
knowledgeable and they charge twice as much just for the "ta".  And the people 
love it.  "Do you do Preventative Maintenance?" they ask me.  "Hell no!" I 
snarl at them.  "I work for a living."  "Oh, to bad," they say and hang up.

You may have guessed: I hate the word 'preventative'.  Glad to know Bush uses 
it.

Atlas 
"I cool hot boxes"
 Memphis

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