[lit-ideas] Re: Dead Slow in Port
- From: "Andreas Ramos" <andreas@xxxxxxxxxxx>
- To: <lit-ideas@xxxxxxxxxxxxx>
- Date: Sat, 13 Jan 2007 09:03:41 -0800
Which is easy to remember...because port, as sailors know, is not only where your best
girl lies; it is in fact on the left.
Does this have to do with that old sailor's adage " a port in every girl"?
There is, of course, a connection between price and quality, but the fun of the wine hunt
is that now and then you find something of excellent quality that the market has yet to
discover.
In the mid-90s, every Hollywood actor and Silicon Valley billionaire opened up a vineyard in
California. They bought the land and companies came in to set up a vineyeard and manage the
operations.
The result is a tremendous glut of wine. It got as low as $60/ton. It cost more to pick a
ton of grapes than to sell it.
In Calif, we have "Two Buck Chuck". The lable is actually "Charles Shaw", but everyone uses
the other name. It's wine at $2 per bottle.
When I first heard of this, I thought it was some sort of joke.
Charles Shaw is some sort of branding operation: they buy wine by the tanker load, blend it,
and sell it for $2 per bot. at Trader Joe's, a low-cost Calif gourmet supermarket. The
cabernet and the shiraz are fairly drinkable. The merlot is not very good.
Two-Buck Chuck is literally the house wine of California: it's served everywhere. I go to
parties at {insert famous person's name} home where Two-Buck Chuck is the wine. Several
friends who are billionaires (one is the co-founder of {mega computer corp}) buy the stuff
by the carload. Nearly every home has it as their dinner wine. It's a drinkable wine.
yrs,
andreas
www.andreas.com
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