[lit-ideas] Re: Could an academic discipline do this?

Apple's share of U.S. PC market jumps to 6.1 percent
6%? Wow... that's so... little. With such massive and relentless advertising, they only have 6%?
But so what? The OS wars are over. It doesn't matter if someone is using Mac or Windows or whatever.
What matters? Where is the battleground for development, innovation, and marketshare in computering? It's in search engines and the ability to do emarketing. The players include Google, Yahoo, and Microsoft. Apple isn't anywhere in that. Apple has done zero on the web. Steve Jobs is using 1980s advertising methods to sell consumer toys.
As for iPods: want to use an iPod? First you have to download and install iTunes. What is that? Apple's music player. It completely takes over your computer's music. It restructures your files. No more "just click an MP3 and it plays." Oh, no. Now you have to spend endless weeks on tinkering around with iTunes. Whatever you do, it offers to sell you more songs from Apple. What does that have to do with an iPod? Zero. It's just lock-in marketing.
iPods are for people who have nothing better to do than waste days and days in tinkering around with their songs. It's not "simplicity" to use an iPod. Any MP3 player on the market (and there are dozens) has the same icons as all stereos and radios for the last 40 years: play. pause. stop. fast forward. rewind. But iPods? Oh, no. It has to be different.
You simply just can't copy a song onto a iPod and play it. Apple won't let you do that. With MP3 players, you just drag and drop the songs and hit play. But Apple obligates a complex process, for no reason at all, and you can't bypass their cute interface. 

yrs,
andreas
www.andreas.com

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