[list_indonesia] [ppiindia] Communism in Russia gets trendy rebranding New Feature

** Mailing-List Indonesia Nasional Milis PPI-India www.ppi-india.da.ru **

http://www.iht.com/articles/2005/03/13/news/prop.html


Communism in Russia gets trendy rebranding New Feature

 The Associated Press 
 Monday, March 14, 2005

MOSCOW After decades of hammers and sickles, red flags and wordy slogans, 
Russia's Communists are looking to a propaganda device Lenin and Stalin never 
could have dreamed of: cellphone text messaging. 
.
The Communist Party is struggling to regain influence and to broaden its aging 
support base. Its leaders called Saturday for a fresh propaganda push to 
attract younger Russians and to gain attention, despite being largely shut out 
by the Kremlin-dominated news media. 
.
At a party plenary meeting outside Moscow that focused on propaganda - a word 
that in Russia evokes images of the 1917 Bolshevik Revolution - the party's 
first deputy chairman, Ivan Melnikov, said the Communists should turn to 
methods such as graffiti and cellphone messaging. 
.
Melnikov said in comments broadcasted on the NTV television station that 
members of the party's youth wing "could use telephones to send political jokes 
or rhymes, or attract attention to events - anything that motivates a person to 
send the message along to someone else." 
.
Many Russians - from savvy Moscow schoolchildren to their grandmothers in the 
countryside - are proficient at using short messaging service, or SMS. Known 
here as "esemeski," SMS is particularly popular among teenagers and young 
adults. 
.
Melnikov also said the party should make more use of the Internet, NTV 
reported. 
.
Since the 1991 breakup of the Soviet Union, the party has been known for street 
protests dominated by elderly people carrying red banners. 
.
The Communist Party leader, Gennady Zyuganov, called on his comrades to smarten 
up their propaganda efforts, using artistic images, satire and advertising. 
Using a phrase from capitalism, he said they should seek to "sell the brand" of 
the party, according to the Itar-Tass news agency. 
.
The Communists survived the collapse of the Soviet Union, winning the support 
of millions of pensioners whose savings were wiped out by inflation in the 
early 1990s, along with impoverished collective farm employees. The party 
espouses a blend of communism and Russian nationalism. 
.
The Communist Party presence in the Duma, the lower house of Parliament, shrank 
following December 2003 elections that gave the pro-Kremlin United Russia party 
a massive majority. State control of television networks has further hobbled 
Communist efforts. 
.
"We must now conduct ourselves more sharply, more clearly and more loudly," 
Melnikov said, so that "it would be impossible not to hear us, impossible not 
to show us" on television. 
.
.
See more of the world that matters - click here for home delivery of the 
International Herald Tribune. 
.
< < Back to Start of Article 
MOSCOW After decades of hammers and sickles, red flags and wordy slogans, 
Russia's Communists are looking to a propaganda device Lenin and Stalin never 
could have dreamed of: cellphone text messaging. 
.
The Communist Party is struggling to regain influence and to broaden its aging 
support base. Its leaders called Saturday for a fresh propaganda push to 
attract younger Russians and to gain attention, despite being largely shut out 
by the Kremlin-dominated news media. 
.
At a party plenary meeting outside Moscow that focused on propaganda - a word 
that in Russia evokes images of the 1917 Bolshevik Revolution - the party's 
first deputy chairman, Ivan Melnikov, said the Communists should turn to 
methods such as graffiti and cellphone messaging. 
.
Melnikov said in comments broadcasted on the NTV television station that 
members of the party's youth wing "could use telephones to send political jokes 
or rhymes, or attract attention to events - anything that motivates a person to 
send the message along to someone else." 
.
Many Russians - from savvy Moscow schoolchildren to their grandmothers in the 
countryside - are proficient at using short messaging service, or SMS. Known 
here as "esemeski," SMS is particularly popular among teenagers and young 
adults. 
.
Melnikov also said the party should make more use of the Internet, NTV 
reported. 
.
Since the 1991 breakup of the Soviet Union, the party has been known for street 
protests dominated by elderly people carrying red banners. 
.
The Communist Party leader, Gennady Zyuganov, called on his comrades to smarten 
up their propaganda efforts, using artistic images, satire and advertising. 
Using a phrase from capitalism, he said they should seek to "sell the brand" of 
the party, according to the Itar-Tass news agency. 
.
The Communists survived the collapse of the Soviet Union, winning the support 
of millions of pensioners whose savings were wiped out by inflation in the 
early 1990s, along with impoverished collective farm employees. The party 
espouses a blend of communism and Russian nationalism. 
.
The Communist Party presence in the Duma, the lower house of Parliament, shrank 
following December 2003 elections that gave the pro-Kremlin United Russia party 
a massive majority. State control of television networks has further hobbled 
Communist efforts. 
.
"We must now conduct ourselves more sharply, more clearly and more loudly," 
Melnikov said, so that "it would be impossible not to hear us, impossible not 
to show us" on television. 

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