Re: Photokina - latest

At 02:42 PM 9/29/2004, Douglas sharp, then Michael Levy wrote:
The a la carte leicas are a wonderful way of ruining a perfect camera - Leica says that all the finishes offered are as a result
of customer demands/enquiries, they pull out what looks like a furnishing catalogue with leather samples and metal finishes and
away you go.

What do you expect, now that Hermes group of luxo/snob gear owns the company? I'm, surprised they were not pushing Hermes leather camera bags...
Mike


People forget that these a La Carte Leicas are intended for the non-photographer market. The folks that order a Leica matching their car, or for the wife matching her favorite outfit, or order the special anniversary, or other very low volume high priced Leicas. These Leicas are PURE PROFIT. They cost but a minuscule amount more to make but the selling price is monumental. AND... these Leicas never come back to the shop for warranty work because they are never used. If they are used, it's probably one roll a year. The collector of the "Special" Leicas don't even open the box.

So... I am very happy that Leica makes cameras in alligator and hammertone, in the flags of countries, with jewels for Brunei, etc. This stuff keeps Leica alive. Lots and lots and lots of pure profit!

Jim 


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