[JYO] We have a new airline in our backyard!
- From: FlyboyEd@xxxxxxx
- To: jyo@xxxxxxxxxxxxx
- Date: Sat, 22 Nov 2003 19:02:52 -0500
Introducing: Independence Air
ACA To Transition Washington Dulles Operation Into America's Largest Low-Fare
Hub
Preview of Airline's New Website Now Available at www.flyi.com
Dulles, VA, (November 19, 2003) - Atlantic Coast Airlines, the Dulles, VA-based
carrier (ACA) (NASDAQ/NM: ACAI) today revealed the name and brand identity of
its upcoming low-fare airline at a ceremony attended by over 2,000 airport and
government officials, stockholders, media, company partners and employees at
Washington Dulles International Airport.
The airline will be known as Independence Air.
Atlantic Coast Airlines Chairman and Chief Executive Officer Kerry Skeen said,
"We are very excited that Independence Air at Washington Dulles will create
America's largest low-fare hub in terms of total departures-in the fifth
largest air travel market in the U.S. We remain solidly convinced that by using
the right aircraft sized for the right markets, Independence Air will take its
place as the natural next step in the evolution of the highly successful
low-fare airline model."
Mr. Skeen added, "Every detail of Independence Air is being designed to offer
travelers in the Washington metropolitan area-as well as 50 other
communities-exactly what they have been asking for: low, simple fares,
excellent service, a faster, easier travel experience and a convenient,
flexible schedule of flights to business and leisure destinations all across
the country."
Independence Air will operate a fleet of at least 112 jets, including 25 Airbus
A320/A319 aircraft as well as 87 CRJs.
In addition to the airline's name, the company also revealed the logo and
aircraft livery design for Independence Air. Graphic depictions of these
elements-as well as a detailed description of the brand identity for the
airline-are available at the new Independence Air website at www.flyi.com.
The low-fare airline is expected to launch during the first half of 2004-with
the official start date to be announced as soon as ACA is released from its
present contractual obligation to United Airlines as part of the UAL bankruptcy
process. Approximately 60 days prior to the first day of service, Independence
Air will announce the remaining details of its marketing plan to customers,
including the exact cities it will serve from Washington Dulles, its simple
low-fare pricing system, and its full flight schedule. All Independence Air
flights will be available for booking through www.flyi.com as well as a
toll-free number that will be announced shortly.
The name selection and branding for the low-fare airline was developed in
conjunction with gkv communications of Baltimore. The final decision was made
following extensive consumer research and input from company employees,
frequent flyers and industry experts.
Atlantic Coast Airlines currently operates as United Express and Delta
Connection in the Eastern and Midwestern United States as well as Canada. The
company currently has a fleet of 148 aircraft-including a total of 120 regional
jets-and offers over 840 daily departures, serving 84 destinations. ACA employs
approximately 4,600 aviation professionals.
The common stock of parent company Atlantic Coast Airlines Holdings, Inc. is
traded on the Nasdaq National Market under the symbol ACAI. For more
information about ACA, visit our website at www.atlanticcoast.com. For more
information about Independence Air, visit the airline's new website at
www.flyi.com.
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