[jsfg_cinti] Pssst! Have I Got a Cover Letter Secret For You!

 Pssst! Have I Got a Cover Letter Secret For You! 
This is a great article and it makes a great point - it has worked for me,
the PS came up in the interview - so I know they at least read that part of
the cover letter. 
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Pssst! Have I Got a Cover Letter Secret For You! © Written
By Jimmy Sweeney Author of the new, ?Amazing Cover Letter Creator?[1] 

Today is the day you've been waiting for. You are the lucky winner of a
secret so small, yet so powerful, it will take your breath away. 

Here is a marketing technique that giants in the advertising and direct
salesindustries have used effectively for decades. Yet, rarely, if ever,
haveyou seen it used in a job-search cover letter?until now. 

Ta Da! (Drum roll, please!) 

Here?s the greatest cover letter secret ever revealed? 

Its 'proper' name is postscript. Its nickname is P.S. Add this little fellow
to the end of your next cover letter and watch the phone calls for
interviewsroll in. 

A person cannot not read a P.S. It is so powerful that it practically begs a
person to skip down to the bottom and read it first. 

Think about it. When you receive a letter with a P.S., don't your eyes move
right to it? You're dying to find out what it's all about?whether a special
offer, a bit of exciting news, free shipping on a product, a hug or kiss
froma friend or loved one. 

In marketing and advertising, the purpose of a P.S. is to state again the
action you want the reader to take. For a job-seeker, it's a call for an
interview. After sharing your qualifications in the letter, the P.S. reminds
the reader of what you really want?the opportunity to meet in person to
discuss the job. This ?direct hit? at the end of the cover letter can lead
tothat desired result. 

THREE ways to use the P.S. in a cover letter 

P.S. I'll follow up by phone and e-mail on June 20th. I would love to meet
inperson to discuss how I can fill the position (insert job title) I applied
for. I can be reached right away at 555-555-5555. Thank you in advance. 

P.S. I welcome the chance to meet at your convenience. Feel free to call me
at 555-555-5555 to schedule an interview regarding (insert job title). I'm
available any time you choose. 

P.S. I'm eager to talk with you about how I can fill the position you
advertised. {insert job opening title here}. {Company name} is number one on
my list of organizations I'd like to work for. Contact me directly at
555-555-5555. Thank you for your time. 

As you can see, the P.S. is hard to ignore! It's clear and focused and
brief.

Tips for using the P.S. (postscript): Position the P.S. at the bottom of
yourcover letter and justified to the left. I recommend using either bold
text or italics. Do not use both. 

P.S. People are conditioned to read the P.S. so be sure to include one in
your next cover letter. 

P.P.S. Remember, the P.S. is our little secret. Share with others at your
ownrisk! 

-Jimmy Sweeney 

Jimmy Sweeney is the president of CareerJimmy and author of the new, Amazing
Cover Letter Creator.[2] Jimmy is also the author of several career related
books and writes a monthly article titled, ?Job Search Secrets.? 

Visit our friends at Amazing Cover Letters[3] for your "instant" cover
lettertoday. "In just 3½ minutes you will have an amazing cover letter
guaranteed to cut through YOUR competition like a hot knife through butter!"
  Click here[4] to read other articles like this.   Net-Temps (R)
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