[jsfg_cinti] Re: Market Research Manager SE location
- From: "Gayle Gerhardt" <ggerh624@xxxxxxxx>
- To: "JSFG Listserve" <jsfg_cinti@xxxxxxxxxxxxx>
- Date: Thu, 24 Jun 2004 14:14:50 -0400
This just in. If anyone is interested in this position, please call or email
Bob and mention my name and Job Search Focus Group.
Gayle Gerhardt
----- Original Message -----
From: bob wallington
To: rdwa@xxxxxxxxx
Sent: Thursday, June 24, 2004 2:05 PM
Subject: Market Research Manager SE location
Hi,
I'm looking for a Market Research Manager for a $19 B Global leader in the
consumer products industry with about 130,000 employees and commercial
operations in over 170 countries. Candidate will have 5++ years of consumer
research experience.
RESPONSIBILITIES:
Identify consumer and customer research needs and determine the most
effective and efficient way to meet these needs. Help brand/sales/product
development prioritize research needs based on previous/current learning and
resources.
Analyze results, provide recommended actions, and assess implications of
research findings. Effectively communicate to management and clients via
presentations, reports, and proposals.
Use research findings to provide assistance to brand marketing in the
development of strategic marketing plans.
Design market research methods and seek to actively improve research methods.
Identify and develop data collections sources and monitor and improve quality
of data sources. ensure high quality deliverables are met in timely manner.
Work with ad agencies in development of creative strategy.
Manage activity of multiple suppliers towards the accomplishment of
meaningful and timely results within the budget
Conduct the following types of research studies: segmentation, customer
satisfaction, communications copy testing and tracking, brand image studies,
brand perceptions, brand profiles, switching and loyalty studies, consumer
wants and needs, attitudes and behavior studies, name research, mystery
shopping.
Help to establish a unique, well-defined position for our products from our
competitors in each market segment opportunity.
Develop predictive models of: price elasticity, the consumer purchase process
for our products and the allocation of dollars across marketing mix elements,
particularly media, promotions, special events and the push vs. pull elements.
Participate in special cross-functional teams requiring consumer information.
Manager a research budget of $1-2 million annually.
LOCATION: in the Carolina mountains with a metro population of about 700,000
SALARY: $60's - $70's depending on experience
To tell you a bit about myself, I've been recruiting for over 25 years,
starting in St. Louis with Roth Young in 1979, and relocated to Portland,
Oregon in 1990 to start my own firm. My specialty is Marketing Research
primarily in the packaged goods industry. Previous to getting into the
recruiting business, I spent 5 years with McCormick & Co. Inc. (spices and
seasoning mixes) in sales management.
Do you know anyone that may be interested in hearing more about this
excellent opportunity?
Bob Wallington RD Wallington & Assoc., Inc.
242 B Avenue Lake Oswego, OR 97034
503-697-5903 rdwa@xxxxxxxxx
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