[jsfg_cinti] Job Posting: Director, Payor Market

The following job opportunity has been posted to the JSFG E-mail Mailing List.

Date: 06/19/06
JobTitle: Director, Payor Market
JobClass: Marketing/Public Relations
JobDescript: This position is responsible for managing the payor (employer and 
health plan) health information technology market strategy and marketing 
execution relative to our clinical information solutions. 

Principal Responsibilities: 

Develop the annual marketing strategy and plan for the payor market including 
customer segmentation, market sizing, product messaging and positioning, 
pricing strategy and competitive analysis. Ensure alignment and coordination 
between MedPlus and Quest Diagnostics Payor marketing efforts. 

Leverage customer feedback, industry trends and market intelligence to drive 
MedPlus's strategic direction in the payor market. Develop market plans for new 
product development including market sizing, competitive landscape and industry 
analysis. 

Forecast and manage the marketing budget for the payor market. 

Develop product positioning and messaging to optimize the value of the clinical 
information solutions in the payor market. 

Interface with Quest Diagnostics Corporate Marketing, Informatics and Sales 
Training to leverage product synergies and deliver a unified value proposition 
to clients and sales team around our clinical information solutions. 

Work with Marketing Communications and Sales Support to develop appropriate 
segment collateral including brochures, sales kits and sales presentations

Develop and manage strategic association/industry relationships and 
partnerships to drive awareness and visibility in the payor market. 

Set strategic direction for VOC channels and Customer Advisory relationships. 

Develop marketing campaigns to drive appropriate awareness of our clinical 
information solutions. 

Location: Mason, OH
Requirements_Qualif: Knowledge, Skills and Abilities: 

Excellent written and verbal communication skills & analytical and problem 
solving skills.

Ability to multi task and manage several projects simultaneously

Excellent organizational skills

Knowledge and experience in healthcare information technology industry and 
market development.


Minimum Qualifications: 

Master's degree in marketing, business or communications or an equivalent 
combination of experience and education.

6-8 years experience in a marketing strategy or product management role.

Experience with health plan operations, preferably in the care management or 
e-commerce arenas

WorkType: Full-time Regular
Travel: Yes
PositionState: New
SalaryRange: $$
HowApply_Email: Yes
Company: MedPlus
Person_Requesting_Profiles: Devika Srivastava
Contact_StreetAddress: 4690 Parkway Drive
Contact_City: Mason
Contact_State: OH
Contact_ZipCode: 45040
Contact_WorkPhone: 513-229-5500 ext 1249
Contact_FAX: 513-229-5502
email: jobs@xxxxxxxxxxx
Industry: Healthcare - IT 
Comments: 




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