[jsfg_cinti] Information that may be useful to some of us

I am sharing this, mainly for the information on
franchising, since we regularly have presentations on
the subject at the Monday meetings.  The other
information in the email looks useful also.
             Edwin




Note: forwarded message attached.


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<TD width="96%"><B class=InThisIssue><SPAN id=ctrl_lblInIssue4>True 3,379 Very 
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<HR noShade>

<P>Dear Edwin Clements,</P>
<P>
<P>More and more of my friends are becoming self-employed by starting their own 
businesses, mostly out of their houses. One friend in particular became a 
franchise owner for a well-known national chain, and he's loving it. He has the 
financial backing and repeat business that an established brand name can bring, 
but he's still his own boss. Many people are considering this option as they 
head toward retirement. An expert in the trend, Robert Bond, fills in the 
details... </P>
<P>If you decide that franchising is for you, you'll probably spend hours on 
the Internet researching the perfect opportunity. Chris Sherman's passion is 
covering the search engine scene, and he tells how to get the information you 
need as quickly as possible. </P>
<P>All the best,</P>
<P><IMG id=ctrl_imgSignature height=30 
src="http://images.bottomlinesecrets.com/WS/jessica.gif"; width=101 
images=""></P>
<P>Jessica Kent <BR>
Editor <BR>
BottomLineSecrets.com</P>
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<DIV align=center><IMG height=12 alt="Special Offer" 
src="http://images.bottomlinesecrets.com/DHN/a101.gif"; width=122 vspace=6></DIV>
<P class=adhead>Loved Ones Need Not Suffer Mental Decline! Not Anymore! </P><a 
href="http://bottomlinesecrets.ed10.net/h/SX98/6PGV/XL/PG82Y?a1=eclements@xxxxxxxxx&a2=B";
 target="_blank" class="ad" 
>
<P>Ray Sahelian, MD, put the medical world in an uproar with his discoveries 
that turn ordinary people into super-brains -- and rapidly reverse "incurable" 
mental decline. But thousands of patients are proving now that his powerful 
therapies work, and skepticism is yielding to thunderous applause.</P>
<P>Reverse age-related memory loss with stunning speed... even say good-bye to 
Alzheimer's disease -- with Dr. Sahelian's astonishing "cure in a can"...</P>
<P><U>Read on...</U></P></A><BR clear=all><BR>
</TD></TR></TBODY></TABLE><SPAN class=editorial>
<P class=title>Today's Top Franchises</P>
<DIV class=article-source>Robert Bond</DIV><BR clear=all>
<P class=noindent><IMG class=dropcap alt=E 
src="http://www.bottomlinesecrets.com/images/drop_caps/blue_e.gif"; align=left> 
ven with the economy gaining strength, starting a business is tricky. 
Franchising reduces this risk by giving you experienced partners to lead the 
way.</P>
<P>Choose carefully. Of the 2,500 franchises in the US, only about 500 are 
proven growth-oriented investments.</P>
<P>If you want to blaze your own trail, franchising may not be for you. You 
have to play by the home office's rules. Franchisors may inspect your operation 
to ensure that you are following their procedures. A Whopper in Boston should 
taste the same as one in San Diego.</P>
<P>Here's how to get started <NOBR>--</NOBR> and the hottest opportunities 
now... </P>
<P class=subhead>FINDING A FRANCHISE</P>
<P>Less than 20% of franchises supply earnings statements to prospective 
buyers. To narrow your search and reduce risk, choose a business with at least 
35 operating units. Also focus on... </P>
<UL>
<LI><STRONG>Price range.</STRONG> Janitorial services start at less than 
$15,000. Motels can cost $2 million or more. In the mid-range are food-service 
franchises, which require an investment of between $100,000 and $1 million. 
McDonald's franchises cost between $466,000 and $955,500, and availability is 
limited. Other costs... </LI></UL>
<P><STRONG>Franchise fee.</STRONG> The purchase price may or may not include a 
one-time franchise fee. In exchange for this fee <NOBR>--</NOBR> which ranges 
from $15,000 to $50,000 <NOBR>--</NOBR> the franchisor generally is obligated 
to train you, help you select a location, negotiate a lease, obtain financing 
and, in some cases, build and equip the site. Ask about follow-up training.</P>
<P><STRONG>Supplies.</STRONG> You might have to buy supplies from the 
franchisor, but prices shouldn't exceed market rates.</P>
<P><STRONG>Royalties.</STRONG> These range from 4% to 8% of gross sales per 
month.</P>
<P><STRONG>Advertising.</STRONG> You might have to pay fees for national or 
regional advertising.</P>
<UL>
<LI><STRONG>Industry.</STRONG> There are more than 600 franchises devoted to 
food service, 126 companies in cleaning/maintenance and 153 in automotive 
products/services. There are opportunities in pet products, athletic wear, lawn 
care, art, photography and printing. My free Web site, <a 
href="http://bottomlinesecrets.ed10.net/h/VYFG/6PGV/XL/PG82Y"; target="_blank" 
>www.worldfranchising.com</A>, lists more than 1,000 of the largest franchises. 
>Contact the companies for their marketing materials. </LI></UL>
<P class=subhead>DOING YOUR HOMEWORK</P>
<P>Before you sign a contract, research the business by talking with... </P>
<UL>
<LI><STRONG>Franchisees.</STRONG> Ask owners how much they earn, about their 
experiences with the franchisor and whether they would make the same investment 
decision today. 
<LI><STRONG>An experienced attorney</STRONG> who belongs to the Forum on 
Franchising of the American Bar Association (ABA). Locate one through the ABA's 
referral service (<a 
href="http://bottomlinesecrets.ed10.net/h/9LO8/6PGV/XL/PG82Y"; target="_blank" 
>www.abanet.org</A>) or contact your state bar association. Ask the attorney to 
>review the offering circular. He/she should pay attention to... </LI></UL>
<P><EM><STRONG>Policy on franchise terminations.</STRONG></EM></P>
<P><EM><STRONG>Litigation against the franchisor.</STRONG></EM></P>
<P><EM><STRONG>Your territory.</STRONG></EM> Appropriate size varies by local 
population, type of franchise and other factors.</P>
<P class=subhead>BEST OPPORTUNITIES NOW</P>
<P>My favorite firms offer exceptional products and treat franchisees fairly... 
</P>
<UL>
<LI><STRONG>CLEANING SERVICES</STRONG> </LI></UL>
<P><STRONG>Jani-King International.</STRONG> Commercial cleaning. <EM>Total 
investment:</EM> $8,000 to $50,000. 800-526-4546, <a 
href="http://bottomlinesecrets.ed10.net/h/SX9Y/6PGV/XL/PG82Y"; target="_blank" 
>www.janiking.com</A>.</P>
<P><STRONG>Merry Maids.</STRONG> Home cleaning service. <EM>Total 
investment:</EM> $23,350 to $54,450. 800-798-8000, <a 
href="http://bottomlinesecrets.ed10.net/h/P5I3/6PGV/XL/PG82Y"; target="_blank" 
>www.merrymaids.com</A>.</P>
<P><STRONG>ServiceMaster Clean.</STRONG> Commercial and residential cleanup. 
<EM>Total investment:</EM> $20,283 to $84,525. 800-230-2360, <a 
href="http://bottomlinesecrets.ed10.net/h/VYRZ/6PGV/XL/PG82Y"; target="_blank" 
>www.ownafranchise.com</A>.</P>
<UL>
<LI><STRONG>FOOD</STRONG> </LI></UL>
<P><STRONG>Blimpie Subs and Salads.</STRONG> Quick sandwiches. <EM>Total 
investment:</EM> $114,020 to $341,600. 800-447-6256, <a 
href="http://bottomlinesecrets.ed10.net/h/7U8R/6PGV/XL/PG82Y"; target="_blank" 
>www.blimpie.com</A>.</P>
<P><STRONG>Burger King.</STRONG> Fast-food chain. <EM>Average investment:</EM> 
$400,000. 305-378-7579, <a 
href="http://bottomlinesecrets.ed10.net/h/CBVK/6PGV/XL/PG82Y"; target="_blank" 
>www.burgerking.com</A>.</P>
<P><STRONG>Carvel Corporation.</STRONG> Ice-cream shops. <EM>Average 
investment:</EM> $300,000. 800-227-8353, <a 
href="http://bottomlinesecrets.ed10.net/h/F67R/6PGV/XL/PG82Y"; target="_blank" 
>www.carvel.com</A>.</P>
<P><STRONG>Wing Zone.</STRONG> Takeout/delivery chicken wings. <EM>Total 
investment:</EM> $174,500. 877-333-9464, <a 
href="http://bottomlinesecrets.ed10.net/h/JVWS/6PGV/XL/PG82Y"; target="_blank" 
>www.wingzone.com</A>.</P>
<UL>
<LI><STRONG>LODGING</STRONG> </LI></UL>
<P><STRONG>Accor North America.</STRONG> Motel chains, including Motel Six and 
Red Roof Inns. <EM>Total investment:</EM> Varies by chain. <EM>Examples:</EM> 
Red Roof Inns, $2.6 million to $2.9 million... Motel Six, $1.9 million to $2.3 
million. 800-557-3435, <a 
href="http://bottomlinesecrets.ed10.net/h/BHC1/6PGV/XL/PG82Y"; target="_blank" 
>www.accor-na.com</A>.</P>
<UL>
<LI><STRONG>OTHER SERVICES</STRONG> </LI></UL>
<P><STRONG>Express Personnel Services.</STRONG> Personnel placement. <EM>Total 
investment:</EM> $150,000 to $160,000. 877-652-6400, <a 
href="http://bottomlinesecrets.ed10.net/h/Q4EZ/6PGV/XL/PG82Y"; target="_blank" 
>www.expressfranchising.com</A>.</P>
<P><STRONG>Money Mailer.</STRONG> Direct-mail advertising.<EM> Average 
investment:</EM> $55,000. 800-508-6663, <a 
href="http://bottomlinesecrets.ed10.net/h/53BQ/6PGV/XL/PG82Y"; target="_blank" 
>www.moneymailer.com</A>.</P>
<P class=subhead>UP-AND-COMING FRANCHISES</P>
<P>Franchisors are becoming more niche-oriented. Specialties worth watching... 
</P>
<UL>
<LI><STRONG>ANIMAL CARE </STRONG></LI></UL>
<P>Pet owners need a variety of services. Promising franchises... </P>
<P><STRONG>Aussie Pet Mobile.</STRONG> Grooming service. 949-234-0680, <a 
href="http://bottomlinesecrets.ed10.net/h/F6Z0/6PGV/XL/PG82Y"; target="_blank" 
>www.aussiepetmobile.com</A>.</P>
<P><STRONG>Banfield <NOBR>--</NOBR> The Pet Hospital.</STRONG> 800-838-6929, <a 
href="http://bottomlinesecrets.ed10.net/h/6P85/6PGV/XL/PG82Y"; target="_blank" 
>www.banfield.net</A>.</P>
<P><STRONG>Bark Busters.</STRONG> In-home dog training. 877-280-7100, <a 
href="http://bottomlinesecrets.ed10.net/h/E8A7/6PGV/XL/PG82Y"; target="_blank" 
>www.barkbusters.com</A>.</P>
<UL>
<LI><STRONG>AUCTION CONSIGNMENT </STRONG></LI></UL>
<P>Many people want to sell items on eBay but prefer someone else to do the 
legwork. Customers keep about 40% of net proceeds. Promising franchises now.... 
</P>
<P><STRONG>I Sold It.</STRONG> 626-584-0440, <a 
href="http://bottomlinesecrets.ed10.net/h/UDJZ/6PGV/XL/PG82Y"; target="_blank" 
>www.i-soldit.com</A>.</P>
<P><STRONG>Snappy Auctions.</STRONG> 888-490-1820, <a 
href="http://bottomlinesecrets.ed10.net/h/Z9P9/6PGV/XL/PG82Y"; target="_blank" 
>www.snappyauctions.com</A>.</P>
<UL>
<LI><STRONG>BAD BACKS/FEET </STRONG></LI></UL>
<P>Aging baby boomers want fast pain relief. Promising franchises... </P>
<P><STRONG>Relax the Back.</STRONG> 800-290-2225, <a 
href="http://bottomlinesecrets.ed10.net/h/UDJG/6PGV/XL/PG82Y"; target="_blank" 
>www.relaxtheback.com</A>.</P>
<P><STRONG>Foot Solutions.</STRONG> 866-338-2597, <a 
href="http://bottomlinesecrets.ed10.net/h/7U8E/6PGV/XL/PG82Y"; target="_blank" 
>www.footsolutions.com</A>. </P>
<TABLE cellSpacing=0 cellPadding=5 width="100%" border=0>
<TBODY>
<TR>
<TD align=left width="35%">
<HR>
</TD>
<TD align=middle><a 
href="http://bottomlinesecrets.ed10.net/h/Z9PM/6PGV/XL/PG82Y"; 
><IMG height=29 alt="E-mail this Article" 
>src="http://www.bottomlinesecrets.com/images/sendemail2.gif"; width=60 vspace=3 
>border=0></A> </TD>
<TD align=right width="35%">
<HR>
</TD></TR>
<TR>
<TD class=footnote colSpan=3>
<P class=footnote>Bottom Line interviewed Robert Bond, a franchising consultant 
in Oakland, and author of <a 
href="http://bottomlinesecrets.ed10.net/h/CB2Q/6PGV/XL/PG82Y"; target="_blank" 
><EM>Bond's Franchise Guide 2004: The Franchise Industry's Definitive Annual 
>Guide to Over 1,000 Franchise Opportunities</EM></A> and <a 
href="http://bottomlinesecrets.ed10.net/h/WIFS/6PGV/XL/PG82Y"; target="_blank" 
><EM>How Much Can I Make?</EM></A> (both from 
>SourceBooks).</P></TD></TR></TBODY></TABLE><BR>

<P></P><BR clear=all><BR>
</SPAN>
<TABLE class=ad cellSpacing=0 cellPadding=0 width="100%" bgColor=#eeeeee 
border=0>
<TBODY>
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<TD>
<DIV align=center><IMG height=12 alt="Special Offer" 
src="http://images.bottomlinesecrets.com/DHN/a101.gif"; width=122 
vspace=6></DIV><SPAN class=adhead>Fast-Acting Cures -- No Prescription 
Required</SPAN> 
<P></P><a 
href="http://bottomlinesecrets.ed10.net/h/IC41/6PGV/XL/PG82Y?a1=B&a2=eclements@xxxxxxxxx";
 target="_blank" class="ad" 
>
<P>When your joints are on fire... when your heart's skipping beats... when 
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<P><U>Read on...</U> <BR>
</P></A></TD></TR></TBODY></TABLE><SPAN class=editorial>
<P class=title>Find What You Want on the Internet -- Fast</P><BR>

<DIV class=article-source>Chris Sherman</DIV>
<DIV class=organization>SearchDay</DIV><BR clear=all>
<P class=noindent><IMG class=dropcap alt=G 
src="http://www.bottomlinesecrets.com/images/drop_caps/blue_g.gif"; align=left> 
oogle and other popular search engines scan only a small part of the Internet. 
When they fail to find what you want, don't give up. Use them to find a 
database that contains the information.</P>
<P><EM><STRONG>Example:</STRONG></EM> If you're looking for an obscure film, 
type <EM>"movie"</EM> and <EM>"database"</EM> into a search engine. Your search 
should bring up a listing for the Internet Movie Database (<a 
href="http://bottomlinesecrets.ed10.net/h/8164/6PGV/XL/PG82Y"; target="_parent" 
>www.imdb.com</A>) as well as others. Search for your film on one of these 
>sites.</P>
<P><STRONG>Try a database directory.</STRONG> These are databases of databases. 
</P>
<P><STRONG><EM>Examples:</EM></STRONG> The Librarians' Index to the Internet 
(<a 
href="http://bottomlinesecrets.ed10.net/h/F67K/6PGV/XL/PG82Y"; target="_blank" 
>www.lii.org</A>)... Infomine (<a 
href="http://bottomlinesecrets.ed10.net/h/N7Y9/6PGV/XL/PG82Y"; target="_blank" 
>http://infomine.ucr.edu</A>), which lists mainly academic resources... or my 
>site (<a 
href="http://bottomlinesecrets.ed10.net/h/7U8Z/6PGV/XL/PG82Y"; target="_blank" 
>www.invisible-web.net</A>), a directory of some of the Web's best 
>resources.</P>
<P><STRONG>Ask an expert on-line.</STRONG> The Virtual Reference Desk (<a 
href="http://bottomlinesecrets.ed10.net/h/E8AX/6PGV/XL/PG82Y"; target="_blank" 
>www.vrd.org/locator</A>), sponsored by the US Department of Education, offers 
>links to sites and sources willing to answer E-mail questions in their areas 
>of expertise <NOBR>--</NOBR> anything from American history to quantum 
>physics.</P>
<P><STRONG><EM>Example:</EM></STRONG> Direct a question about Antarctica to a 
man who installs and repairs weather stations there.</P>
<P><STRONG>Access real-time information.</STRONG> Search engines generally are 
not good at finding up-to-the minute information. Add the phrase<EM> "real 
time"</EM> to your search to get timely facts.</P>
<P><STRONG><EM>Example:</EM></STRONG> Enter <EM>"real time," "traffic"</EM> and 
the name of a city or state to get sites with traffic updates and webcams, such 
as <a 
href="http://bottomlinesecrets.ed10.net/h/816X/6PGV/XL/PG82Y"; target="_blank" 
>www.nyctmc.org</A> in New York City. Enter <EM>"real time"</EM> and <EM>"air 
>quality"</EM> for sites tracking regional air-pollution information, such as 
><a 
href="http://bottomlinesecrets.ed10.net/h/2RL5/6PGV/XL/PG82Y"; target="_blank" 
>www.epa.gov/airnow</A>.</P>
<P><STRONG>Use specific search engines wisely.</STRONG> Start with Google, but 
also try Yahoo!, AltaVista and Gigablast. Simple facts and photos can be found 
using AskJeeves. It has dictionary definitions and great images. Search with 
the word <EM>"picture."</EM> Reliable experts and information can be found at 
Teoma.com, run by the company that created AskJeeves.</P>
<P><STRONG><EM>Example:</EM></STRONG> When you search for <EM>"cancer"</EM> on 
Google, the Web pages include advertisers' sites. However, if you search <a 
href="http://bottomlinesecrets.ed10.net/h/XENU/6PGV/XL/PG82Y"; target="_blank" 
>Teoma.com</A>, you get only highly reputable sources, such as National 
>Institutes of Health and Mayo Clinic.</P>
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<P class=footnote>Bottom Line interviewed Chris Sherman, editor of 
<EM>SearchDay</EM>, a daily on-line newsletter that provides search engine 
news, advice, etc., available via <a 
href="http://bottomlinesecrets.ed10.net/h/VYRJ/6PGV/XL/PG82Y"; target="_blank" 
>SearchEngineWatch.com</A>. He is coauthor of <EM><a 
href="http://bottomlinesecrets.ed10.net/h/1J1L/6PGV/XL/PG82Y"; target="_blank" 
>The Invisible Web: Uncovering Information Sources Search Engines Can't 
>See</A></EM> (CyberAge). <a 
href="http://bottomlinesecrets.ed10.net/h/7U8Z/6PGV/XL/PG82Y"; target="_blank" 
>www.invisible-web.net</A></P></TD></TR></TBODY></TABLE><BR>

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