[jsfg_cinti] Fw: Sr. Market Research Manager N. New Jersey, Chicago, and Cincinnati 1525
- From: "Gayle Gerhardt" <ggerh624@xxxxxxxx>
- To: "JSFG Listserve" <jsfg_cinti@xxxxxxxxxxxxx>
- Date: Tue, 29 Aug 2006 20:21:21 -0400
I am passing along this job opportunity. If this sounds like your ideal job,
please contact Bob directly.
Good luck,
Gayle G.
----- Original Message -----
From: bob wallington
To: bob@xxxxxxxxxxxxxxxx
Sent: Monday, August 21, 2006 1:34 PM
Subject: Sr. Market Research Manager N. New Jersey, Chicago, and Cincinnati 1525
Hi,
I looking for a Sr. Market Research Manager for one of the leaders in on-line
marketing research. This company provides more than 300 global companies with
market knowledge critical in assisting them in making their business decisions.
Specializing in primary marketing research - concept testing, product testing,
sorts, advertising research, trackers and more - they provide an extensive
product offering ranging from full-service research studies and analysis to
self-directed web-based surveys and reporting.
Summary of Position
The Sr Research Manager is the key person conducting marketing research
projects. Many projects are based on Company's standardized methods for
concept testing, sorts, product testing and trackers, though customization is
always needed. This person will consult with sales regarding the appropriate
survey instrument, review/edit proposals, develop the survey instrument and
analysis plan, and then provide an insightful, actionable report to the client.
Clients include senior marketing research/marketing personnel at Fortune 500
companies, many in consumer package goods, in addition pharmaceutical OTC
products and non-CPG.
Responsibilities:
· Provides consultation to clients and sales regarding marketing
research design and methodology to achieve the client's business needs.
· Designs standard and custom international, quantitative,
internet-based marketing research studies.
o Identifies where advanced analytics are necessary and brings in
Advanced Analytic team members for consultation where appropriate.
o Writes internet questionnaires that meet the objectives of the study.
o Develops the analysis approach, including the tab and banner plan and
higher level analyses.
o Transitions study to Project Implementation team for deployment and
execution
o Writes clear, insightful, actionable reports.
o Provides direction and clarification to Project Implementation Managers
throughout the life of the project to insure crisp execution.
· Identifies client business needs and proposes additional research
projects to meet those needs.
· Continually evaluates and recommends new methods or approaches. When
appropriate, initiates process improvements by leading the team involved.
· Fosters a positive environment of teamwork, while maintaining personal
accountability.
Qualifications:
· 6-10 years marketing research experience, particularly on the supplier
side.
o Experience with Fortune 500 marketing research clients highly
desirable; experience in consumer packaged goods marketing research a plus.
· Broad knowledge base of research methodologies, such as concept
testing, sorts, product testing and trackers and ability to design each of them.
· Experience writing questionnaires.
· Ability to review proposals.
· Deep understanding of data analysis and how to turn data into insights.
· Understanding of advanced analytics (e.g. factor analysis,
discriminant analysis, etc.) in terms of knowing when they should be used and
how to interpret results.
· Attention to detail coupled with being able to identify and articulate
broad, strategic implications.
· Strong communication skills, oral and written - especially with Sales
and senior research personnel.
· Able to manage the design and analysis of multiple research projects
simultaneously.
· Creative approach to solving business issues.
· BS/BA in Marketing, Quantitative Analysis or related field. MBA a
strong plus.
· Able to work in Excel, PowerPoint, Word.
Salary: is flexible into the $100's + bonus based on experience
Location: N. New Jersey, Chicago, and Cincinnati OH
Contact:
Bob Wallington
R.D. Wallington & Assoc., Inc.
503-697-5903 rdwa@xxxxxxxxx
Celebrating 25 years of service
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