[jsfg_cinti] 6 Ways to Stand out in a Tough Job Market

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Donald I. Crews, MLIS
 6 Ways to Stand out in a Tough Job Market
By Miriam Salpeter <http://money.usnews.com/topics/author/miriam_salpeter>
October 26, 2011 RSS Feed
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[image: Miriam Salpeter]

Miriam Salpeter
<http://www.keppiecareers.com/>

When you?re looking for a job, it?s easy to fall into the trap of applying
and waiting to hear from an employer to see if you won a chance to
interview. What?s the problem with this ?apply only? strategy (also known
as ?spray and pray?)? It puts too much power into other people?s hands. Job
seekers who seize control of their searches have a much better chance of
landing opportunities than those who spend all of their time looking for
open opportunities and applying.

Lisa Rangel is managing director of Chameleon Resumes, contributor to
Michelle A. Riklan and David Riklan?s, 101 Great Ways to Enhance Your
Career<http://chameleonresumes.com/category/do-it-yourself-resume-job-search-resources/>,
and author of the ebook, The Do-It-Yourself Branded Resume
Kit<http://chameleonresumes.com/category/do-it-yourself-resume-job-search-resources/>.
As a search firm recruitment leader for over 13 years who partnered with
Fortune 500 and boutique firms to source top talent, she sat on the
proverbial ?other side of the desk,? hiring people to fill clients?
positions. She advises job seekers to take steps to ensure it?s easy to
find them for the jobs they want. ?Posting an ad to recruit for an open
position is one of the last tactics a recruiter wants to use,? Rangel says.
Once a position is available online, many recruiters receive a plethora of
ill-qualified applicants.

[See The 50 Best Careers for
2011<http://money.usnews.com/money/careers/articles/2011/10/19/the-ranks-of-the-underemployed-continue-to-grow>
.]

Rangel advises candidates to distinguish themselves from the rest of the
applicant pool using these techniques:

*Update your LinkedIn headline*. Lisa advises job seekers to include a
specific, forward-focused LinkedIn headline. Be sure it describes what you
are hoping to do next. For example, she suggests, if your headline is,
?SVP?Strategic Marketing,? consider changing it to, ?Versatile marketing
professional seeking new, strategic marketing opportunity in consumer
products.? Doing so helps your network help you.

*Stay active and update your status via social media sites*. Rangel advises
job seekers to use social media profiles (LinkedIn, Twitter, Facebook, and
Google+) to share ?pertinent industry information, attendance at virtual
and live tradeshows, participation in industry learning events, volunteer
activities, or even athletic achievements.? Why is this important? She
notes:

1. It helps you stay top-of-mind for your network and reminds everyone
about your expertise.

2. When you broadcast your activity and share things you are reading,
prospective employers easily identify you as someone who is highly
desirable.

[See 10 Surefire Ways to Annoy a Hiring
Manager<http://money.usnews.com/money/careers/slideshows/10-surefire-ways-to-annoy-a-hiring-manager>
.]

*Think about search terms employers will use to find you*. ?Hiring managers
use search terms to locate candidates for the positions they are looking to
fill,? Rangel says. ?Ensure your online resume, social media profiles,
status updates, user group discussions, blogs, and other online profiles
have relevant key words peppered throughout the text. The more search terms
you have that are well placed, you increase your chances of being
discovered in a recruiter?s search.?

*The more friends, the better*. Don?t forget to reach out and optimize your
connections. ?It?s not strictly a numbers game, but you do want to extend
your reach,? Rangel says. ?The more people who view and are alerted about
your updates, the more likely it is that someone will respond.? If you are
connected to everyone you can think of already, expand your reach by
joining relevant social media groups. You may be surprised by how helping
new contacts sharing information in an online setting, such as a LinkedIn
group, or via a Twitter chat, can be. Rangel suggests seeking groups or
alliances with people ?in your discipline, previous industries, industries
you have interest in pursuing, and geographical relevance.?

*Go where people in your field are*. Even though joining an organization
may require a membership fee, don?t ignore industry or professional
organizations when you are looking for a job. ?Financial recruiters often
recruit executives through groups such as Financial Executives
International or Financial Executive Networking Groups,? Rangel says. You
may be surprised to learn that savvy IT recruiters source candidates in
online user groups on gaming. Other industry topics for IT? ?Specific
programming languages, products, and shareware.? If you become an active
participant at in-person events and virtual discussions, be generous and
follow up.

[See Don't Look for a Job, Make the Job Come to
You<http://money.usnews.com/money/blogs/outside-voices-careers/2011/01/12/dont-look-for-a-jobmake-the-job-come-to-you>
.]

Look for places to answer questions and respond to inquiries, such as
LinkedIn and Quora.com. ?You never know what recruiter is reading your
answer and seeing what you may have to offer,? Rangel says.

*Be generous; give to get*. Rangel subscribes to what she calls this
?universal networking mantra? and explains, ?Most of the previous tips are
based on this underlying philosophy.? How does this apply to you? Rangel
explains, ?Give job leads to fellow job seekers if they are not suited to
your expertise. Offer candidate referrals to corporate and search
recruiters. Post helpful resources to those in your industry and
discipline. Metaphysically speaking, if you are giving to the world,
somehow the world gives back. So it may not come back to you reciprocally
from sources to which you gave, but it will come back.?

If you strategically map out your plans and follow these action steps,
you?ll help yourself maintain control of your search and have a better
chance of landing in a job you want.

*Miriam Salpeter** is a job search and social media consultant, career
coach, author, speaker, resume writer and owner of Keppie
Careers<http://www.keppiecareers.com/>.
She is author of *Social Networking for Career
Success<http://www.amazon.com/Social-Networking-Career-Success-Personal/dp/1576857824/ref=sr_1_1?ie=UTF8&qid00158699&sr=8-1>
*. Miriam teaches job seekers and entrepreneurs how to incorporate social
media tools <http://www.getasocialresume.com/> along with traditional
strategies to empower their success. Connect with her via Twitter
@Keppie_Careers <http://www.twitter.com/Keppie_Careers>.*

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