[jobtransit] Re: Extreme Idea

  • From: "Geoff Sallee" <geoff.sallee@xxxxxxxxx>
  • To: jobtransit@xxxxxxxxxxxxx
  • Date: Mon, 11 Feb 2008 12:07:36 -0800

Excellent ideas, fellas.  Meeting on Thursday works for me.

-Geoff

On Feb 10, 2008 9:47 AM, Kevin Lee <colmustang@xxxxxxxxx> wrote:

>  That's actually a really good observation.  The generation of baby
> boomers definitely wants to keep working in one way or another and we may be
> able to help this group of people, as well.
>
>
>
> I've started reading two books:
>
>
>
> 1) "Start Your Own Business-4th Edition" – Rieva Lesonsky, Entrepreneur
> Magazine
>
> 2) "The Search-How Google an Its Rivals Rewrote the Rules of Business and
> Transformed Our Culture"—John Battelle
>
>
>
> I'll try to sum up a few of the things I've gained from my readings so
> far.  (1) has already shed some insight into what we need to consider in
> order to start this thing off right—the most important of which revolves
> around time allocation and management issues.  We are definitely going with
> the part-time approach for our startup, but we need to think of it as a
> business, nothing less.  This means probably spending at least a few hours
> per week (to start) "working" on the task at hand and promoting our ideas to
> the early stages of development.  *Entrepreneur* also believes in thorough
> market research (something that Sam has repeatedly emphasized).  We need to
> know who we can market to, why our services are needed, what's already out
> there, if there's truly a future for our service.  A few more interesting
> notes here: *Entrepreneur* states that economic lulls may be opportune
> times to launch a business—mainly because people will be less inclined to
> start up businesses and it may be easier to "get noticed"…also, kind of
> coinciding with what Jon just posted, "Even Though many baby boomers are now
> over 50, don't make the mistake of marketing to them the same way you would
> to seniors.  Boomers don't think of themselves as "old" or "seniors."  The
> moral? The same marketing approaches that appealed to boomers when they were
> 30 will appeal to them when they're 50, 60 and 70"…just something to keep in
> mind if we decide to venture down that path at some point.
>
>
>
> As I continue with my readings, I'll keep you guys posted.  This book is
> fantastic and I'm even more excited knowing that we've already tackled some
> very important problems by ourselves—mainly gathering creative business
> ideas, beginning preliminary market research work, and assessing potential
> problems.
>
>
>
> A few things to think about for the next meeting:
>
>
>
> 1)       We need quality market research work.  We've already seen an
> article pertaining to younger students being more career-oriented, potential
> competition in *whereismyboss.com*, and a few more…If we could spend a few
> hours each this week scourging the net for related topics (thoroughly, of
> course) we could knock this out in no time.  Volunteers are welcome, as
> always, but I plan I drafting a document that reflects our findings in a
> complete and thorough manner.  This document should show the current state
> of the job-search/job-finding "industry".
>
> 2)       What do you specifically want to focus on in the project?  If
> you're more interested in implementation as opposed to the business side of
> things, that's perfectly fine.  If you want to work on the
> business/marketing side of things that's ok too.  But we need to lay it out
> there because, individually, we can start researching ahead of time in the
> areas that peak our interest.  We definitely have a lot of knowledge between
> the four of us, but it's unrealistic to think that we'll get this done w/o
> needing to learn more or consult with professionals.  I fear the
> "auto-mechanic syndrome" where mindless zombies (possibly us) place all our
> trust in "seasoned professionals" (those to help us) without knowing
> anything that's actually going on.  We should feel like we're fairly in
> control of matters (no matter how diverse the entrepreneurship process
> actually is), even if it means that each of us will kind of lead the way at
> different parts of the process.  I envision that we will all work together
> throughout the whole process, but it's always a good idea to broaden each of
> our expertise and continue to learn to make JobTransit.com a success.
>
>
>
>
>
> Let's plan to meet again this Thursday, Feb 14 to talk briefly of the
> topics above (as well as any other concerns/comments).
>
>
>
> Kev
>
>
>
>
>  ------------------------------
>
> *From:* jobtransit-bounce@xxxxxxxxxxxxx [mailto:
> jobtransit-bounce@xxxxxxxxxxxxx] *On Behalf Of *Jonathan Laird
> *Sent:* Friday, February 08, 2008 6:22 PM
> *To:* jobtransit@xxxxxxxxxxxxx
> *Subject:* [jobtransit] Extreme Idea
>
>
>
> Currently, we've only been focusing on helping the younger generation find
> a job, one that (according to Kevin's information) will grow for the next 5
> years.
>
>
>
> However, I was at the finance.yahoo.com webpage, and an article
> title/synopsis struck me in the eye (thankfully not literally).
>
>
>
> If possible, why not help Baby Boomers find a job?  I know this is a far
> fetch, but think/look at the trend...the number of elderly will climb like
> crazy in the near future if not already.  The information below might be
> biased, but I think the overall sentiments are true.  Bottom line -
> Sentiments are that elderly people need more money in the future since
> Social Security won't be there or they have no retirement funds, or they are
> bored at home.
>
>
>
> So maybe we can be planning for this long-term or so after the 5 years of
> youngsters is over with, we can transition into marketing for the baby
> boomers...  or the people who are just retiring or getting kicked out of
> their middle management/engineering jobs at the age of 50-65 years.
>
>
>
> It said (@
> http://finance.yahoo.com/focus-retirement/article/104388/Boomers:-How-to-Age-Gracefully?mod=retirement-lifestyle):
>
>
>
>
>  "[image: For Boomers, Aging Gracefully Isn't Coming Easily]*Boomers:
> Can't Get No 
> Satisfaction?*<http://finance.yahoo.com/focus-retirement/article/104388/Boomers:-How-to-Age-Gracefully?mod=retirement-lifestyle>
>
> A survey found baby boomers are less satisfied at this time in life than
> previous generations -- with their finances, careers, and more. If you're
> among the disenchanted, it's time to take action..."
>
>
>
> Well, this mixed with something like this :
> http://seniorjournal.com/NEWS/Retirement/5-09-16SeniorsKeepWorking.htm
>
> "What is notable in the total number employed is the increase in seniors.
> There were 37.7 percent more seniors working in 2003 than in 1990. On the
> other hand, the total workforce over age 16 increased by only 15.9percent.
>
> If you compare the number employed with the total population figures, the
> percentage of seniors employed in 2003 was only 12.8 percent, for less
> than all people over 16, with was 61 percent. But, the gain in the percentage
> employed for seniors actually increased by almost 20 percent, while this
> percentage for all over 16 dropped slightly.
>
> Nearly seven in ten American workers report that they plan to continue to
> work full or part-time for pay following retirement from their main job,
> according to a new national survey of American workers released last month.
> Only 13 percent of employees expect to stop working entirely.
>
> Moreover, four in ten American workers disagree that Social Security and
> Medicare will still be available when they retire - only 20 percent strongly
> believe that both programs will be a source of support when needed. "
>
> Alrite well just wanted to shoot this off before I forgot about it.. back
> to work-work :(
>
>
>

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