[jaws-uk] Re: Wiltshire Farm Foods website

How wonderful and unusual to find a business so interested in improving access. If I ever want to buy food in this way wiltshirefarmfoods will be at the top of my list. Thank you for taking your vi customers seriously.
Best regards
Amie

----- Original Message ----- From: "Matthew Curry" <Matthew.Curry@xxxxxxxxxxxxx>
To: <jaws-uk@xxxxxxxxxxxxx>
Sent: Friday, September 21, 2007 5:39 PM
Subject: [jaws-uk] Wiltshire Farm Foods website


Hello All,

I thought it would be easier for me to directly subscribe to the JAWS-UK list!

I've been tackling JAWS over the last couple of days, trying to find out where wiltshirefarmfoods.com is falling over with it. With my first attempt I was ready to through my laptop out the window but I think I am getting the hang of it now!

I've got a couple of questions:

1) When trying to use the site, it has become extraordinarily cumbersome. This is because of all the extra work we've done with our marketing agency, who insist on having lots of keywords and descriptions and text throughout the site. I was thinking, would it be a much better idea for us to develop a specific VI website? I often think that it's quite rude to have "an accessible version", which in my mind implies that you're not getting the full opportunity of the main site. What do you guys think? Having a VI website would allow us to concentrate on making it purely about ordering, so you'll get product headers, product descriptions and prices, and a checkout process, without all the marketing fluff.

2) We've recently made live a Quick Order page, so customers can just type in product codes and quantities, then checkout. However, this requires an encyclopaedic knowledge of our product range! I'm planning this weekend to personally record the our product listings, then split the recording into several MP3's by meal type, like, beef.mp3, chicken.mp3, new products.mp3 and most popular.mp3 . Would this be of interest? I am imagining you could use the quickorder function whilst having the MP3's playing in the background in itunes or similar?

Anyway, I hope you can point me in the right direction as to what I should be doing.

Look forward to hearing from you,

Matthew Curry
Wiltshire Farm Foods
E: Matthew.Curry@xxxxxxxxxxxxx
T: 01225 756062
apetito Limited
Canal Road
Trowbridge
Wiltshire
BA14 8RJ


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