Yes, I understand your point now... It amazes me that people spend this much for a digital camera, when Leicas were considered way too expensive.. At $2K. a few years ago. Times change, and so do priorities. I am not so sure about your tax point. My understanding is that you can write off Hobby expenses against and to the extent of Hobby earnings, not against other income. The point about sole proprietorship is or may be the tiny detail I am not so sure about.. But then again, I am no accountant. and I have never sold a single picture.. People will always buy an S2 or similar. for whatever reason.. Jewelry, picture taking, bragging rights, lots of other reasons... However, I still maintain the market is small to tiny, and is probably not big enough for Hasselblad, and Leica and Nikon and....to make a decent profit to stay in business... Leica will drop out first, Nikon will never enter the business, and Hasselblad will maintain their company by being the last.. My predictions.. Frank Filippone red735i@xxxxxxxxxxxxx From: hasselblad-bounce@xxxxxxxxxxxxx [mailto:hasselblad-bounce@xxxxxxxxxxxxx] On Behalf Of Franc Flipsen Sent: Saturday, October 11, 2008 10:16 PM To: hasselblad@xxxxxxxxxxxxx Subject: [HUG ] Re: On the subject of equipement cost Frank, The point I was making was that 3-5K for the serious amatuer or a low end pro was the norm. $39K blads aren't selling like hotcakes but alot of guys are looking at the new hasselblad pricing stratagy, with a price drop of 25-40% on the complete line alot of people are very interested. Mind you, you loose the gold plated trade-up program but this means that there will be a whole lot more used H gear on the market. the new pricing will bring the H3DII-22Mp kit in at around $12K, the 31Mp kit at $18K and the 39Mp kit at about $26K. My dealer tells me that he has orders for the S2 already and serveral people are waiting to see the product, it's supposed to hit the shelfs right after Christmas. BTW every person who sells a picture can write off the equipment against there day job. As long as you remain a sole -proprietor in your photography business any losses can be deducted from your total income. I have friends that make $70K in their day jobs and shoot a couple of weddings a year, have alot fancier gear than I do and write it all off against their day job income. Franc ----- Original Message ----- From: Frank Filippone <mailto:red735i@xxxxxxxxxxxxx> To: hasselblad@xxxxxxxxxxxxx Sent: Saturday, October 11, 2008 8:56 PM Subject: [HUG ] Re: On the subject of equipement cost I think this got disconnected. I was referring to the Leica S2 or the Hasselblad H-whatever for $39K. Tell me he is selling 30 $39K Hasselblads a week, and I will be proven wrong... Frank Filippone red735i@xxxxxxxxxxxxx From: hasselblad-bounce@xxxxxxxxxxxxx [mailto:hasselblad-bounce@xxxxxxxxxxxxx] On Behalf Of Franc Flipsen Sent: Saturday, October 11, 2008 1:52 PM To: hasselblad@xxxxxxxxxxxxx Subject: [HUG ] Re: On the subject of equipement cost Frank, I don't think it matters where you are in the world. Here in Edmonton, AB Canada (pop. 1M in Metro) my dealer sold his first shipment of 30 D3's in 4 days and sold 50 D700 in a week. He still is selling D3's at 4-5 a week and a dozen D700's every week, and mostly to amatuers/Semi pros. He tells me the D700 is very popular with the students, They'll do without for a few months just to own one. Franc ----- Original Message ----- From: Frank Filippone <mailto:red735i@xxxxxxxxxxxxx> To: hasselblad@xxxxxxxxxxxxx Sent: Saturday, October 11, 2008 10:01 AM Subject: [HUG ] Re: On the subject of equipement cost Jim, to be fair, you do live in the Techno-center of the world. I think that if I heard this from someone in Des Moines Iowa, it would have more impact as a universal market. And, OTOH, I could be wrong about who is buying these things.. it could be Joe Six-Pack.. Imagine.. Disneyland with 10,000 Fathers using H3 39MP cameras.... It boggles the mind...the rest are using D3 and D700 and Mark somethings. I really think the market is tiny.. And limited to those amateurs with high disposable incomes and Pros. Frank Filippone red735i@xxxxxxxxxxxxx From: hasselblad-bounce@xxxxxxxxxxxxx [mailto:hasselblad-bounce@xxxxxxxxxxxxx] On Behalf Of Jim Brick Sent: Saturday, October 11, 2008 8:58 AM To: hasselblad@xxxxxxxxxxxxx Subject: [HUG ] Re: On the subject of equipement cost Funny thing is, my local photo shop (Keeble & Shuchat Photography) has trouble keeping D3's, D700's 1Ds Mark III's, 5D's, and now 5D Mark III's in stock. They run out of the store as fast as they can get them in. I their initial stock of 100 D700's were gone in two days. KSP also does a land office business in large format ink splatter printers. Someone other than photo pro's and lawyers are buying this stuff. And when Mary Mac worked there, KSP was the top MF digital back sales store west of the Rockies. In a year, the number of Imacon & Leaf backs that went out of KSP was mind boggling! I don't remember the number but it was huge. Again, there has to be a ton of folks buying this stuff - all of the time - or the companies who make them would not make them. The amount of R&D and production cost that goes into a new digital system (Hx, Canon, Nikon, Leaf, Sinar, ???), is staggering, and they must be recouping the cost, or, it wouldn't work. IMHO, Jim On Oct 10, 2008, at 2:29 PM, Frank Filippone wrote: And just who do you think can afford a $5K to $8K camera body, other than pros that can write it off? A few rich amateurs? Very Few? Some of us have financial obligations. like house payments, car payments, medical payments or insurance payments, child support payments, or ( heaven forbid) alimony payments. The world really is NOT flush with disposable income magnates..much as the world marketing organizations want you to believe otherwise......