Business Wire
Thursday, September 22, 2005
Zapptrio Selects NAVTEQ(R) Data to Power MyRoutz(TM) Application
With NAVTEQ's Industry Leading Map Data, MyRoutz(TM) Delivers An Improved
User Experience
SAN JOSE, Calif.--(BUSINESS WIRE)--Sept. 22, 2005--Zapptrio, a leading
producer and
distributor of content for mobile handsets, today announced that it has
integrated
NAVTEQ's (NYSE:NVT) map data as the cornerstone of its MyRoutz proprietary
vector-based
mapping engine. NAVTEQ is a leading global provider of digital maps for
vehicle navigation
and location-based solutions.
The MyRoutz application is a server based turn-by-turn navigation solution
for GPS-enabled
cell phones, that features turn-by-turn voice guidance and real-time mapping
tools
to pinpoint locations and direct users to desired destinations. Using a real
human
voice that speaks commands rather than a standard text-to-speech
synthesizer, users
can find the easiest, fastest way to get where they are going, as well as
convenient
points of interest along the way.
"With MyRoutz, Zapptrio has taken an application used by over 1 million
subscribers
in Asia and fully customized it for the North American subscriber's driving
lifestyle,"
said Annette Friskopp, president and chief executive officer, Zapptrio.
"MyRoutz
provides users with an easy, fast way to get where they are going, as well
as convenient
points of interest along the way."
NAVTEQ has built a map database of the highest quality and precision,
employing one
of the industry's most comprehensive development and quality control
programs, executed
by an extensive team of over 500 field researchers. Globally, NAVTEQ
delivers data
to the same database specification utilizing the same technology at a
consistently
high level of quality and support.
"As the LBS industry continues to gain momentum in North America, NAVTEQ
encourages
the development of new applications, such as MyRoutz by Zapptrio," commented
Winston
Guillory, Senior Vice President -- North America Sales, NAVTEQ. "NAVTEQ is
excited
to collaborate with Zapptrio as their solutions are introduced in North
America."
About Zapptrio, Inc.
Headquartered in Silicon Valley, Zapptrio produces and distributes
high-quality content
for mobile handsets. With a broad product portfolio including handset
graphics, ringtones,
3D games and navigation applications, Zapptrio expands the wireless
experience through
sight, sound and motion. A pioneer in mobile content production and
distribution
since 2002, Zapptrio's solutions include application development, licensing,
and
white labeling. Deep relationships with industry-leading carriers and
handset manufacturers
keep Zapptrio at the forefront of innovative wireless content. For more
information,
visit
www.zapptrio.com
or email
info@xxxxxxxxxxxx
.
About NAVTEQ
NAVTEQ is a leading provider of comprehensive digital map information for
automotive
navigation systems, mobile navigation devices, Internet-based mapping
applications,
and government and business solutions. NAVTEQ creates the digital maps and
map content
that power navigation and location-based services solutions around the
world. The
Chicago-based company was founded in 1985 and has approximately 1,600
employees located
in 122 offices in 21 countries.
MYROUTZ and the Zapptrio logo are trademarks of Zapptrio Incorporated. All
other
trademarks are the property of their respective owners.
Contacts
Zapptrio, Inc.
Mary Lunneborg, 408-246-7530
At A Glance: Zapptrio
Headquarters: San Jose, California
Website:
http://www.zapptrio.com
CEO: Annette Friskopp
Employees: 11
Organization: Private
Revenues: undisclosed (2005)
Net Income: undisclosed (2005)
Source: via Business Wire
Updated 09/21/2005 by company
http://home.businesswire.com/portal/site/google/index.jsp?ndmViewId=news_view&newsId=20050922005205&newsLang=en
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