[gps-talkusers] Zapptrio Selects NAVTEQ(R) Data to Power MyRoutz(TM) Application

  • From: "Claude Everett" <claudeeverett@xxxxxxxxxxx>
  • To: <gps-talkusers@xxxxxxxxxxxxx>, <trekker@xxxxxxxxxxxxxxx>
  • Date: Thu, 22 Sep 2005 17:19:19 -0700

Business Wire
Thursday, September 22, 2005
Zapptrio Selects NAVTEQ(R) Data to Power MyRoutz(TM) Application
With NAVTEQ's Industry Leading Map Data, MyRoutz(TM) Delivers An Improved User Experience
SAN JOSE, Calif.--(BUSINESS WIRE)--Sept. 22, 2005--Zapptrio, a leading producer and
distributor of content for mobile handsets, today announced that it has integrated
NAVTEQ's (NYSE:NVT) map data as the cornerstone of its MyRoutz proprietary vector-based
mapping engine. NAVTEQ is a leading global provider of digital maps for vehicle navigation
and location-based solutions.
The MyRoutz application is a server based turn-by-turn navigation solution for GPS-enabled
cell phones, that features turn-by-turn voice guidance and real-time mapping tools
to pinpoint locations and direct users to desired destinations. Using a real human
voice that speaks commands rather than a standard text-to-speech synthesizer, users
can find the easiest, fastest way to get where they are going, as well as convenient
points of interest along the way.
"With MyRoutz, Zapptrio has taken an application used by over 1 million subscribers
in Asia and fully customized it for the North American subscriber's driving lifestyle,"
said Annette Friskopp, president and chief executive officer, Zapptrio. "MyRoutz
provides users with an easy, fast way to get where they are going, as well as convenient
points of interest along the way."
NAVTEQ has built a map database of the highest quality and precision, employing one
of the industry's most comprehensive development and quality control programs, executed
by an extensive team of over 500 field researchers. Globally, NAVTEQ delivers data
to the same database specification utilizing the same technology at a consistently
high level of quality and support.
"As the LBS industry continues to gain momentum in North America, NAVTEQ encourages
the development of new applications, such as MyRoutz by Zapptrio," commented Winston
Guillory, Senior Vice President -- North America Sales, NAVTEQ. "NAVTEQ is excited
to collaborate with Zapptrio as their solutions are introduced in North America."
About Zapptrio, Inc.
Headquartered in Silicon Valley, Zapptrio produces and distributes high-quality content
for mobile handsets. With a broad product portfolio including handset graphics, ringtones,
3D games and navigation applications, Zapptrio expands the wireless experience through
sight, sound and motion. A pioneer in mobile content production and distribution
since 2002, Zapptrio's solutions include application development, licensing, and
white labeling. Deep relationships with industry-leading carriers and handset manufacturers
keep Zapptrio at the forefront of innovative wireless content. For more information,
visit
www.zapptrio.com
or email
info@xxxxxxxxxxxx
.
About NAVTEQ
NAVTEQ is a leading provider of comprehensive digital map information for automotive
navigation systems, mobile navigation devices, Internet-based mapping applications,
and government and business solutions. NAVTEQ creates the digital maps and map content
that power navigation and location-based services solutions around the world. The
Chicago-based company was founded in 1985 and has approximately 1,600 employees located
in 122 offices in 21 countries.
MYROUTZ and the Zapptrio logo are trademarks of Zapptrio Incorporated. All other
trademarks are the property of their respective owners.
Contacts
Zapptrio, Inc.
Mary Lunneborg, 408-246-7530
At A Glance: Zapptrio
Headquarters: San Jose, California
Website:
http://www.zapptrio.com
CEO: Annette Friskopp
Employees: 11
Organization: Private
Revenues: undisclosed (2005)
Net Income: undisclosed (2005)
Source: via Business Wire
Updated 09/21/2005 by company
http://home.businesswire.com/portal/site/google/index.jsp?ndmViewId=news_view&newsId=20050922005205&newsLang=en
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--
Claude Everett
American by chance, Californian by choice
"Politics is supposed to be the second oldest profession. I have come to
realize that it bears a very close resemblance to the first."
Ronald Reagan
(1911 - 2004)



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