Thanks Roger. Persuasive arguments. thanks for spelling them out for Marketing Scott Rains Benetech Fellow, Bookshare Volunteer Department ________________________________________ From: bksvol-discuss-bounce@xxxxxxxxxxxxx [bksvol-discuss-bounce@xxxxxxxxxxxxx] On Behalf Of Roger Loran Bailey [rogerbailey81@xxxxxxx] Sent: Tuesday, October 26, 2010 5:04 PM To: bksvol-discuss@xxxxxxxxxxxxx Subject: [bksvol-discuss] Re: Volunteers as Recruiters for New Bookshare Members? If this helps any I can tell you what I say at times. I am on some other email lists with blind participants and occasionally Bookshare does come up. One of the most frequent ways it comes up is a complaint that there is a charge. I point out that it can be made free by volunteering and that they would be surprised at how quickly the credits accumulate. I also point out that if they are not accumulating fast enough that there just might be some volunteers with more than enough credits who could be talked into donating some. I understand the complaint because one of the things that kept me from subscribing for a long time was the up front seventy-five dollars. Another point that I make -- especially to BARD loyalists -- is that Bookkshare has a lot more titles available and a lot of titles that BARD does not have and never will have. I add to that that the NLS has such strict standards for books that they will record that if one has an interest in any particular area, especially an area that is not just popular entertainment, then Bookshare will make any kind of book at all available and if it is not yet available one can add it oneself. Frankly, BARD loyalists are not impressed much by these points. Human read books trump everything for them and, besides, it seems that they are only interested in popular -- might I venture to use the word mindless -- entertainment anyway. Another point that I make when comparing Bookshare to BARD is that the NLS does have some prescribed channels for making requests, but I for one, have made requests through those prescribed channels ever since I became blind back in 1988 and have never seen any result at all. Some of the BARD loyalists think they are having an effect, but they are only requesting bestsellers. It is similar to a radio station that has a request line. The DJ has a play list that he is not allowed to stray from. If people call up and request a song on that play list then they get the illusion that the request is being honored. Those who ask for something else are told that it will be right up and then they listen for hours and never hear their request. So what it comes down to is that when you request a song from a radio station or request a book be recorded by the NLS you can count on your request showing up only if you request something that is going to be played/recorded anyway. There are a number of institutions that purport to have channels available to take consumer input and it is hard to tell that they are even listening to that input. On the other hand, there is an experience that I had with Bookshare that showed it to be the most responsive to user input that I have ever observed with any other institution. There was a point when Carrie asked us if there were any holes in the Bookshare collection that needed to be filled. There happened to be a very big hole that was right in the middle of a subject area that I was especially interested in. There was absolutely no Marxian literature, so I recommended it. Based on my experience with other institutions that solicited patron input I did not expect my suggestion to be acted on. In a surprisingly short period of time, however, a fairly large pile of Marxian literature was added that had been worked on by the outsourcers. Compared to what actually exists it is a small amount, but it is a lot better than the nothing that was there before I mentioned it. That is a big advantage to Bookshare as far as I am concerned. _ _ _ "Freedom is always and exclusively freedom for the one who thinks differently." - Rosa Luxemburg The Militant: http://www.themilitant.com Pathfinder Press: http://www.pathfinderpress.com Granma International: http://www.granma.cu/ingles/index.html ----- Original Message ----- From: "Scott Rains" <scottr@xxxxxxxxxxxx> To: <bksvol-discuss@xxxxxxxxxxxxx> Sent: Tuesday, October 26, 2010 5:29 PM Subject: [bksvol-discuss] Volunteers as Recruiters for New Bookshare Members? Hi Everyone, I just met with Bookshare's Marketing Department. They would like your advice and your help. Marketers are always watching trends and asking questions about ow to change them. They have noticed several positive trends: Your levels of engagement The fact we have about 100,000 books and 100,000 members The increase in numbers of new adult members They are wondering: What do you say to your friend, or anyone else who you think would benefit from Bookshare, when you recommend that they join? Would you be willing to reach out to a handful of people you know to encourage people to join Bookshare? Would it help if you could offer them a free trial month as a "holiday gift" from you? Let me know here on list and I will communicate your responses to them. Thanks! Scott Rains Benetech Fellow, Bookshare Volunteer Department ________________________________________ To unsubscribe from this list send a blank Email to bksvol-discuss-request@xxxxxxxxxxxxx put the word 'unsubscribe' by itself in the subject line. To get a list of available commands, put the word 'help' by itself in the subject line. To unsubscribe from this list send a blank Email to bksvol-discuss-request@xxxxxxxxxxxxx put the word 'unsubscribe' by itself in the subject line. To get a list of available commands, put the word 'help' by itself in the subject line. To unsubscribe from this list send a blank Email to bksvol-discuss-request@xxxxxxxxxxxxx put the word 'unsubscribe' by itself in the subject line. To get a list of available commands, put the word 'help' by itself in the subject line.