[bcab] html coding and entities

Can I just clarify something from my post of yesterday, I want to write  
Extremely Adventurous's in my html content, so is that achieved as 
<p>Extreme Adventurous&rsquo;s</p> as the only way of placing that apostrophe 
to demark the plural of Adventurous, or can I write it using a standard 
apostrophe <p> Extremely Adventurous's</p>

Thanks for everyone's help.

Colin Fowler

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