atw: Touchscreen - buttons, icons, keys, tokens, symbols?

Hi guys,
A quick query on touchscreen terminology. We're developing a new product 
that is designed to run on a touchscreen terminal. The entire user 
interface will be through the touchscreen (unless they plug in a keyboard, 
a mouse, a laptop or dial in remotely, but that's not the issue - yet). My 
question is, What should the active parts of the screen be called? My 
preference at the moment is to call the screen objects -  icons, given 
that they are....well, iconic! The screen is a resistive touchscreen, 
therefore I've gone with  "Press the  XXX icon" - as basic terminology, 
along with a snapshot of the icon.
A bit of a spanner in the works is the virtual keyboard that allows you to 
enter information  "Press the enter icon" sounds odd as it's a keyboard 
layout; "Press the enter key" associates it with the keyboard theme, but 
then it isn't consistent.
I'm steering away from button as a term, as there are a few buttons on the 
terminal and research shows our clients would spend all day looking for a 
physical button to press, and then ring up asking complaining that they 
don't have one of those. Basically I'm just bouncing this around for 
comments, suggestions or other ideas.

Cheers,

Charles B.


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